Ankita Prasad

About

Experienced Senior Manager in Paid Social with a proven track record in developing B2B & B2C paid social media strategies, managing large teams and budgets, and leveraging data to drive results. Expertise in Financial Services, Energy, Retail, CPG, and Insurance sectors.

Experience

• Senior Manager, Paid Social (Financial Services, Energy, & Retail) · dentsu international2021-05-01 –

  • Develop B2B & B2C paid social media strategy leveraging full funnel campaigns to drive results • Collaborate cross-functionally with stakeholders on forecasting, strategic planning, and budgeting • Manage team of 4 paid social experts across 2 brands and annual budgets of $15MM+ • Leverage data dashboards to track and measure results and analyze campaign effectiveness • Identify new channels and tactics, creative messaging, and test and learn structure • Create SOPs to streamline tasks, ensure executional efficiencies, and reduce friction points

• Senior Specialist, Paid Social (Retail & Insurance) · Reprise Digital2018-09-01 – 2021-05-01

  • Crafted paid social strategy as part of integrated marketing plans that aligned with client goals • Identified optimizations and insights using data visualization tools, such as Tableau • Trained and mentored 5 junior team members on how to run paid social media campaigns • Managed $20MM+ budgets inclusive of tracking, billing, and invoice management • Improved marketing performance on Meta (Facebook/Instagram), Twitter, Snapchat, Pinterest, and LinkedIn while also planning for emerging platforms such as Reddit and TikTok • Onboarded, audited, and established paid social infrastructure for a new client for the agency • Worked cross-functionally with internal teams, vendors, creative agencies, and brand teams

• Specialist, Paid Search & Social (CPG) · Reprise Digital2017-10-01 – 2018-09-01

  • Developed, implemented, and optimized campaigns for 20+ brands • Assisted manager in planning, strategy, forecasting, targeting, and budget recommendations • Communicated daily with clients to ensure strategic and tactical alignment via email and calls • Managed and tracked all social and search campaigns and delivered reporting on results

• Associate, Paid Social (CPG & Retail) · Reprise Digital2017-02-01 – 2017-10-01

  • Launched and executed paid social campaigns across 2 different verticals • Reviewed campaign pacing daily and made optimizations to improve performance and delivery • Developed strong working relationships with media reps for account maintenance

• Intern, Paid Social · MediaVest2015-06-01 – 2015-08-01

  • Assisted with media planning, recommendations, and campaigns for 80+ brands in the P&G portfolio • Wrote POVs analyzing platform updates and industry trends for the P&G social team

• Marketing & Publicity Intern · Watkins Publishing2014-06-01 – 2014-08-01

Education

• Rutgers Business SchoolBachelor of Science - BS, Marketing
• Rutgers UniversityBachelor of Arts - BA, Communication, General

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