Anna Cravitz

About

Strategic growth advisor with 15+ years scaling purpose-driven brands across wellness, cannabis, and emerging markets. Specializes in AI content systems, brand storytelling, and market expansion—driving go-to-market execution, partnerships, and automation to accelerate visibility, efficiency, and growth in regulated and tech-forward environments.

Experience

• Fractional Strategist, Content Systems & Growth · Ayna Collective dba2017

  Scaled wellness & cannabis brands globally (India, EU, AUS, MENA) Built branded GPT workflows (↓ campaign time 30%) Secured $10M+ through KOL/investor partnerships

• VP Business Development & Strategic Growth · DCM2021 – 2023

  Increased US cannabis market leads by 40% through strategic visibility programs. Introduced operational tech stacks, boosting co-packer and beverage partner growth across multiple states. Led integration efforts with compliance, distribution, and tech partners.

• VP Business Development/ Sr. Brand Strategist · EndoDNA / Endocanna Health2018 – 2021

  Launched personalized cannabinoid wellness line and OTC DNA test. Drove 40% revenue growth over 3 years via Multi State Opperators (MSO) and wellness partnerships. Developed onboarding systems, enabling 20–30% month-over-month revenue lift.

• Business Development & Creative Director · BFree LLC2012 – 2017

  Created and launched brands in haircare, skincare, and lifestyle verticals. Secured features on The Today Show, GMA, The View, and Amazon. Scaled international brands from Brazil and Europe into US markets. Sold $7 millions dollars woth of products

• Growth Strategy, Sales, Marketing · HashDash09-01-2023

  HashDash, Chief Strategy Officer Los Angeles, CA | 2023 to Present Lead strategy for AI-powered cannabis discovery platform that matches consumers to products by intent such as sleep, focus, calm, and recovery, replacing pay-to-play strain listings with personalized, data-driven recommendations. Lead brand strategy, positioning, and go-to-market at the intersection of cannabis, AI, and consumer wellness tech. Architected B2B revenue model integrating with dispensary POS systems to connect real-time menu data to high-intent local consumers. Secured 10+ strategic partnerships across cannabis brands, dispensaries, and KOLs, anchoring HashDash's launch positioning and B2B revenue pipeline.

Education

• Northeastern UniversityB.A., B.A., Business Administration
• AI Content & Automation CertificationCertification
• Certified Ganjier SommelierCertification

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