Jordan Verroi

About

I design and implement AI-powered growth systems that increase revenue, automate operations, and scale marketing performance. With 16+ years of experience across Technology, Media, CPG, Music, Events, and 3+ now in AI, I help organizations transform fragmented marketing and operations into integrated, automated systems that compound growth. My work combines strategic leadership with hands-on execution, designing and implementing the infrastructure that connects acquisition, conversion, retention, and operations into a unified AI-powered growth engine. My expertise includes AI marketing automation, AI business and workflow automation, growth marketing, performance marketing, conversion optimization, CRM and lifecycle marketing, revenue operations, AI search (AEO/AIO), LLM visibility, and scalable digital infrastructure. I work with companies that need more than strategy. I build, implement, optimize, and continuously improve the systems that drive measurable business outcomes. Whether integrating AI into existing operations, automating manual processes, or designing end-to-end growth architectures, my focus is creating sustainable, revenue-generating systems that scale. As a founder, consultant, advisor, and investor, I've partnered with organizations ranging from startups to established growth-stage businesses, helping leadership teams implement practical AI solutions that increase efficiency, improve customer acquisition, and unlock long-term competitive advantage.

Experience

• Growth Strategy · Consultant05-01-2023

  I specialize in full-lifecycle growth strategies across Web, SEO, Social Media Optimization, Paid Advertising, CRO, UI/UX, Process Automation, and Email Marketing. By identifying opportunity gaps, I implement key drivers to boost brand awareness, increase revenue, and convert new customers while retaining and upselling existing ones. My hands-on, results-driven approach ensures tailored strategies that adapt to each client's unique needs across various industries. Recent Clients Include: Telluride Ski Resort, Steamboat Food & Wine, Telluride Reserve, Crossbow Telluride, Kinzie Foods, Mountain Trip, Pineapple Sailing, Wax Guru, Telluride Distilling, SurfaceLiner. Currently Advising/Investing In: 8 companies in the Tech, App, and CPG space, focusing on innovative growth solutions and market expansion.

• Founder & CEO · CapGenius06-01-2016

  • Led entire idea from concept to market launch • Digital Marketing, Strategic Growth & Strategy • Ul, User Retention, SEO, Analytics • Daily content generation for social media growth strategies and user acquisition

• Interim Chief Brand Officer · Encore Holdings01-01-2022 – 05-01-2023

  • Oversaw 4 companies brand identity, positioning and execution in the Music, Talent Booking and Event Space • Developed strategies increasing brand awareness and new customers • Brand Building, go-to-market strategies across all consumer touchpoints

• Marketing & Brand Partnerships · Owen's Craft Mixers11-01-2019 – 12-01-2022

  Developed and executed brand partnerships across portfolio and platforms Buit Shopify Website & Amazon Seller Program Social Media Growth & Management Paid Ads

• Business Development · Betches Media02-01-2017 – 11-01-2018

  Generated $3M+ revenue in under 2 years Full lifecycle & new business acquisition Brand partnerships, event execution and social media paid ads

• Southern Region Market Manager · Sir Kensington's12-01-2013 – 08-01-2014

  New business growth and management On site staff training and education Product coordination, logistics, delivery and merchandising

• Corporate Recruiter · Insight Global05-01-2010 – 12-01-2013

  Recognized as #2 Corporate Recruiter in company Nationwide full lifecycle recruitment, onboarding and training Candidate sourcing, screening and onboarding

Education

• University Of South CarolinaBachelor's, Retail

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