Annie Dempsey

About

Experienced Marketing and Events professional with 10+ years experience skilled in Marketing Strategy, Brand Activating, Partnerships, Public Relations , Sales, Event Management and Event Marketing.

Experience

• Head of Marketing · The Mercantile Entertainment Group05-01-2024

  Responsible for the development, execution, and optimisation of integrated marketing strategies and brand partnerships across key venues in Dublin City Centre, including Café en Seine, Whelan's, The George, Opium, Pichet, NoLIta, The Crafty Fox and Mercantile Hotel. Focused on customer acquisition channels, enhancing brand positioning, and driving revenue growth through strategic initiatives.

• Group Marketing Manager · The Mercantile Entertainment Group09-01-2022 – 05-01-2024

  As Group Marketing Manager, contributed to the development and execution of marketing strategies, enhancing brand positioning, and supporting revenue growth initiatives.

• Digital Marketing Manager · Lawlor's of Naas09-01-2021 – 09-01-2022

  Orchestrated a data-informed digital marketing strategy to launch a four-star deluxe hotel extension, incorporating a new restaurant and conference suite. Focused on aligning digital channels with overall sales goals, resulting in a +231% increase in online reservations and +223% growth in social media followers.

• Marketing Consultant · Unbranded06-01-2019 – 09-01-2021

  Provided communications and marketing support for 20+ clients in areas such as online & offline marketing, social media management & advertising, content creation, blog creation, email marketing, PR, live event management, and event marketing.

• Marketing Communications Manager · Kola Digital05-01-2018 – 05-01-2019

  Responsible for the development and implementation of client campaigns which drove commercial growth by delivering on key metrics across brand, customer, and commercial performance. Managed all marketing-related activities from idea generation to implementation, oversaw the company’s creative department, assisted with employee learning and development, managed marketing budget, planned clients' marketing strategies, and ensured effective campaign planning.

Education

• South East Technological UniversityBachelor of Arts (B.A.), B.A. (Hons) Public Relations and Media
• Leinster Senior College

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