Apurva Ulabhaje

About

Hello, I am a UX Product Designer with 4+ years of experience designing SaaS, B2B, B2C, IoT, AI & data-driven enterprise products across healthcare, manufacturing, marketing automation, Fin-Tech, and smart building solutions. My journey across startups and enterprise teams has honed my ability to manage the end-to-end design process, ensuring every solution balances usability, feasibility, and business impact. I specialize in UX and Service Design, taking a holistic, human-centered approach to crafting seamless omnichannel user experiences. From stakeholder workshops to journey mapping, information architecture, and experience blueprinting, I create scalable, research-driven design solutions that bridge the gap between users, business goals, and technology. My expertise extends to UX research, usability testing, and design strategy, where I translate complex data into intuitive, actionable interfaces. I thrive in cross-functional collaboration, partnering with product managers, engineers, and stakeholders to build solutions that enhance user engagement and drive business success. Some cool stuff about me: Streamlined UX research & design processes for startups and enterprise platforms! Conducted 50+ onsite & virtual user interviews, leveraging qualitative & quantitative research methods. Built a foundational design system from scratch at Wipro Linecraft AI, driving scalability & accessibility Improved 4+ different design systems, ensuring design consistency & efficiency! Worked on 5+ healthcare UX projects, improving accessibility, compliance (ADA), and patient engagement Presented my UX research study at UXPA World Usability Day! Industries I’ve Contributed To: Healthcare & Digital Health – Designed solutions for Alzheimer’s caregivers, stroke patients, and mental health treatment Manufacturing & Industrial IoT – Led the UX for data-driven AI-powered analysis tools SaaS & Marketing Automation – Designed workflow automation and AI-powered analytics dashboards Smart Buildings & IoT Systems – Created intuitive enterprise UX solutions for operational efficiency Conversational AI & Voice UX – Designed AI-driven chatbot experiences for social engagement

Experience

• UX Designer & Researcher · Indiana University Indianapolis07-01-2023

  Leading research to understand challenges in offline social connections for the elderly, focusing on isolation, accessibility barriers, and communication difficulties. Conducted 19+ user interviews and used qualitative and quantitative methods, to design user-centered solutions leveraging voice-assisted technology. Key Results: • Reduced cognitive load and simplified interaction workflows. • Conducted research that informed design strategies for more intuitive voice interfaces.

• Product Designer · Tenon2024-05-01 – 2025-05-01

  • Leading the end-to-end UX design process for a key feature in a marketing automation platform, ensuring a seamless and data-driven user experience. • Conducting user research, journey mapping, and usability testing to refine workflows and enhance product adoption. • Designing user personas, wireframes, high-fidelity mockups, and interactive prototypes in close collaboration with engineers, product managers, and content strategists to align business goals with user needs. • Performing competitive analysis of the top 10 industry leaders, delivering actionable insights that influenced marketing and sales strategies, improving customer engagement and conversion rates. • Advocating for UX best practices, accessibility standards, and design consistency across the product ecosystem.

• User Experience Designer · Globant2021-11-01 – 2023-07-01

  • Collaborated with Ernst & Young to optimize and enhance their Design System, improving usability, consistency, and scalability across digital platforms. Focused on user-centered design principles and streamlined workflows to deliver a more cohesive user experience. • Led concept generation and prototyping for doctor-patient interactions in the metaverse, leveraging user research, journey mapping, and wireframing to create seamless AR/VR experiences. Contributed to design exploration, usability testing, and iterative refinement, enhancing interaction design for immersive healthcare environments.

• Founding UX Product Designer · Wipro Linecraft AI2021-06-01 – 2021-12-01

  As a full-stack Founding UX Product Designer, I played a key leadership role in the end-to-end design process of a pioneering Industry 4.0 web enterprise analysis software for the automotive sector. I led efforts to align the product with user needs, business goals, and market demands, ensuring a seamless user experience for both enterprise stakeholders and automotive professionals. I contributed to planning, managing, and executing the following: Onfield user research and synthesis – Interviews, observations, etc • Hypothesis validation, Card sorting • Creating User personas and journey mapping, • Competitive analysis • Linecraft Value proposition and finding product-market fit • Product Brand persona • Designing & Testing UX flows • Final interactive prototype screens • Visual Designs for screens – icons, interactions, graphics, etc • User Testing features and final screens • Generating foundational design system.

• User Experience Designer · Industree Crafts Foundation2020-01-01 – 2020-06-01

  • Collaborated with Industree foundation and Sonata Software Ltd to design a digital marketing platform aimed at empowering rural artisan communities, focusing on capacity building and increasing market exposure for artisans. • Led user research through on-field studies in Madurai and Tranquebar, Tamil Nadu, gathering valuable insights into artisan workflows and needs to inform the design process. • Contributed to insight generation, feature prioritization, and app feature evaluation, ensuring the platform was aligned with user needs and business goals. • Designed wireframes and high-fidelity prototypes, employing iterative design and usability testing to refine and validate key platform features, enhancing the overall user experience.

• User Experience Intern · Persistent Systems2019-05-01 – 2019-06-01

  • Designed an interactive UI prototype using scenario-based storytelling, aligning with user needs and business goals to create engaging, intuitive experiences. • Conducted user research to understand customer pain points and financial behaviors, which informed design decisions and the creation of a seamless, user-centered interface. • Iterated on interaction design and UI components, ensuring usability and accessibility for diverse fintech users. • The prototype played a key role in two successful fintech sales pitches, demonstrating its potential to improve user engagement and streamline financial processes.

• UI & UX Design Intern · Indypay Technologies2019-01-01 – 2019-03-01

  • Led the redesign of information architecture based on qualitative user feedback, focusing on improving navigation, clarity, and overall user experience. • Conducted user interviews and usability testing to identify pain points, ensuring the architecture was intuitive and aligned with user needs. • Focused on optimizing task flows and reducing cognitive load, resulting in a 70% increase in user retention and improved user satisfaction.

• UX Service Design Intern · Tata Motors2018-05-01 – 2018-06-01

  • Created innovative user profiles for a mobility app, utilizing service design methodologies to analyze and map user behaviors, needs, and pain points. • Conducted user surveys with 80 participants, gathering both qualitative and quantitative data to derive actionable insights for enhancing the user experience. • Applied journey mapping and personas to guide the development of user-centered features and optimize the service touchpoints, ensuring seamless interactions across the app.

Education

• Indiana University IndianapolisMaster's degree, Master of Science in Human-Computer Interaction
• Srishti Manipal Institute of Art, Design and TechnologyBachelor of Design, Service Design, UI/UX

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