Ariam Tesfaye

About

I'm a copywriter and marketer focused on crafting compelling, beautiful copy that drives results. As the founder of Inkblot Studio LLC, I collaborate with diverse clients like the Hollywood Commission and Me.Too International to craft marketing content that inspires action.

Experience

• Freelance Copywriter & Editor · Inkblot Studio LLC07-01-2022

  Serve a diverse, passionate client base including Hollywood Commission, Nancy Twine (Makers Mindset, Briogeo), and Me.Too International. Projects vary but the goal stands: to help brands find their voice through compelling, clear, and beautiful writing. Work with organizations of all shapes and sizes to create and refine short and long-form written content including website copy, email + social, annual reports, newsletters, and more.

• Content Marketing Manager · Cooleaf07-01-2022 – 09-01-2023

  Write and edit copy for social, eBooks, case studies, survey reports, and Cooleaf blog. Define long-term strategies for Cooleaf and Great Retention podcast while maintaining hands-on approach to creating content. Hire and manage team of contract copywriters. Host monthly content webinars (average attendance of 400 people/month). Measure, analyze, and report on site traffic, lead engagement, and conversion.

• Content Coordinator & Team Lead, III · Packback01-01-2022 – 06-01-2022

  Write and edit copy for large-scale content initiatives including social media campaigns, eBooks, and Packback Blog. Coordinate speakers, interviewees, and authors for national conferences, webinars, and press. Create original content for Instagram, Twitter, and LinkedIn. Strategize brand-building initiatives.

• Content Coordination Team Lead & Executive Assistant · Packback09-01-2020 – 01-01-2022

  Directly support Chief Product Officer with administrative tasks and project coordination. Manage creation and publishing of large-scale content initiatives including social media campaigns, eBooks, and all written content. Coordinate speakers, interviewees, and authors for webinars, conferences, and press. Create original content for Instagram, Twitter, and LinkedIn.

• Experience Manager · Packback07-01-2019 – 09-01-2020

  Retain customers through strategic account management (handling objections, questioning, and active listening). Build and execute long-term deal strategy. Identify potential problems in use case, proactively address. Efficiently manage pipeline of 125-200 professors throughout customer journey. Onboard customers to the platform. Report progress against goals and track data in Salesforce.

• Social Media Manager · Women Of Chicago12-01-2018 – 01-01-2020

  Edit blog and social copy. Plan and execute brand campaigns including HerStory series. Manage a team of three social media editors. Develop partnerships with brands like Mielle Organics.

• Social Media Marketing Intern · DuSable Museum of African American History06-01-2018 – 08-01-2018

  Manage DuSable Museum Instagram, Twitter, Facebook. Help plan and execute different events, including Sounds of History Jazz Series, Social Works 'Hunt for Good' Scavenger Hunt, and Movies in the Park. Organize promotional campaigns on social media for events and exhibits. Work with the Allstate Fellows team to craft social media strategy, including promotional videos.

• Marketing Intern · University of Illinois Press09-01-2017 – 12-01-2017

  Organized social media campaigns for 15+ new book releases. Curated University of Illinois Press Instagram, Twitter, and WordPress blog.

Education

• University of Illinois Urbana-ChampaignBachelor's degree, Communication and Media Studies

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