Jessica Landes

About

As a skilled writer, I manage organic social media, newsletter, and blog content for various industries. In my work as a marketer, I have led communications for events and course launches and have more than five years of experience in the education technology sector, including working with online learning platforms and universities to create engaging and effective learning experiences for students and educators. I'm skilled in copywriting, tracking metrics, project management, and planning and executing digital marketing campaigns. I enjoy collaborating with internal and external teams to ensure high-quality and consistent messaging across different channels and audiences.

Experience

• Marketing and Communications Manager · Self-Employed08-01-2023

  As an experienced Marketing and Communications Manager, I partner with various companies and brands to create content that resonates with target audiences. I have created social media plans and content, newsletters, and marketing strategies for clients to shape their brand’s digital presence while fostering meaningful connections with current and potential customers. Clients: Airbnb Host: Managed and created social media content calendar, engaging with current and prospective renters. Increased followers by 88% over the course of four months, leading to strengthened brand visibility. Local Artist: Managed and created social media content calendar, engaging with prospective buyers. Maintained a vendor calendar and organized local pop ups to sell art.

• Marketing and Project Manager · CodeHS10-01-2021 – 07-01-2024

  Copywriting: Drafted content and manage social media, newsletter, and blog/case study calendars. Managed communications for events like ongoing professional development and special state events. Collaborated with external and internal departments to update marketing pages with fresh copy to reflect current company information. Project management: Collaborated across departments to launch new products and features while coordinating project timelines and deliverables. Product Launches: Collaborated and led cross-functional teams of marketers, designers, and event planners. Executed successful product launches from start to finish, updating web pages and white pages with new information. Research: Stay up to date on education technology trends and determine when changes need to be made to current communication efforts.

• Content Coordinator · 2U11-01-2019 – 05-01-2021

  Internal Communication: Updated team during weekly meetings on course updates. Collaborated with other team members to ensure timely delivery of courses to universities before the start of the term. User Experience: Ensured students experience a cognitively positive class session. Aligned professor's syllabus, slides and language with current standards. Research: Internally researched processes and determined what needs to be revised to meet stakeholder's and student's needs.

• Account Manager · 2U09-01-2017 – 11-01-2019

  Copywriting: Composed email content for targeted groups of students. Communication: Assisted with program communications, working directly with prospective and applied students. Facilitated and hosted webinars between current and prospective students. Organization: Worked directly with internal application teams to ensure students are able to complete application for faculty review.

• Marketing Coordinator · UFLOOR Systems, Inc.05-01-2015 – 08-01-2017

  Copywriting: Created web content specifically centered around new and old products, company news and industry trends. Wrote press releases to be released to publications within the flooring industry and remained the main contact for any inquiries. Social media: Managed social media accounts for UFLOOR's three brands: Pallmann, Wolff and UZIN. Created and managed a calendar for scheduling posts regarding product information, company events and new hires for Facebook, Twitter and LinkedIn. Design: Created internal and external design pieces for events and meetings, including branding for Bring Our Daughters and Sons to Work, a soccer camp and documents for internal safety committee. Website management: Updated and maintained website content to match present happenings in the company.

• Marketing and Copywriting Intern · Poly-Wood, Inc06-01-2014 – 09-01-2014

  Copywriting: Created copy for several new lines from Poly-Wood, Inc., Trex Outdoor Furniture and Ivy Terrace. Rewrote older copy to align with the current brand. Social Media: Created postings for the company's Twitter and Facebook account. Wrote light-hearted blog postings surrounding eco-friendly behaviors.

Education

• Indiana Wesleyan UniversityBachelor's Degree, Public Relations
• General AssemblyCertificate, User Experience Design

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