Ariana Pickens

About

With a Bachelor of Arts in Graphic Design and Marketing from California State University-San Bernardino, I have cultivated a robust career in graphic design and marketing. As a Graphic Design Mentor at adplist.org, I empower aspiring designers through personalized mentorship, enhancing their creative skills and industry readiness. Previously, I served as a Senior Graphic Web Designer at Devmatics, where I led creative initiatives, designed diverse digital content, and collaborated with developers to meet client needs. At the Center For New Medicine, I drove strategic marketing efforts, achieving significant subscriber growth through innovative campaigns. As a Co-Founder of PunchBold, I developed brand identity strategies and user-friendly designs to boost client engagement. My journey began as a Junior Graphic Designer at MonkeySports, Inc., where I enhanced consumer traffic through compelling web and email designs. My expertise spans various design tools and platforms, including Figma, Photoshop, and Adobe Premiere.

Experience

• Graphic Design Mentor · adplist.org01-01-2024

  Led personalized mentorship for aspiring graphic designers, significantly boosting their creative skills, portfolio excellence, and readiness for the industry through focused career counseling and strategic guidance, fostering their professional growth.

• Senior Graphic Web Designer · Devmatics10-01-2021 – 04-01-2024

  Designed logos, websites, email templates, and promotional materials for multiple clients using Figma, Photoshop, Illustrator, Indesign, WordPress, Elementor, and UX Builder. Led creative initiatives to define and implement brand identity guidelines across print and digital media, collaborating closely with web developers and clients via Microsoft 365 Suite to meet tight deadlines. Developed video content such as podcasts and promotional videos in Adobe Premiere. Utilized Canva for social media platforms such as YouTube, Instagram, Facebook, LinkedIn, and Pinterest.

• Marketing Graphic Designer · Center For New Medicine07-01-2019 – 10-01-2021

  Drove the strategic vision and collaboration for creative marketing across print and digital platforms: product and service flyers, booklets, TV banners, web banners, social media graphics, webinar promos, and patient video testimonials. Achieved 10k+ email subscribers through email marketing automation and organic social media marketing.

• Co-Founder · PunchBold09-01-2017 – 09-01-2020

  Drove traffic and engagement for growing companies using user-friendly, modern web and graphic design and brand identity strategies. Services included web design, graphic design, logo design, brand identity management, brand identity strategies, photography, and landing page design.

• Junior Graphic Designer · MonkeySports, Inc.02-01-2016 – 09-01-2017

  Collaborated with the E-Commerce department to craft and launch visually compelling web/ad word banners and targeted email campaigns, significantly enhancing consumer traffic to sports websites across baseball, hockey, goalie, and lacrosse domains through innovative design strategies.

Education

• California State University-San BernardinoBachelor of Arts (BA), Graphic Design and Marketing

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