Arthur Larin

About

Brand strategist and designer with a love of helping clients emotionally tune their brand. Since founding Fixate in 2017, I’ve worked with a range of companies, guiding them through everything from logo creation to full brand development. I love collaborating with teams to make sure their brand story aligns with their goals. Outside of work, you can find me playing music and hiking!

Experience

• Brand and Web Designer · Fixate10-01-2017

  Founded brand strategy and design company to assist clients with full brand lifecycle, from brand optimization, from ideation to implementation. - Acquired and planned multi-phase design contracts, with preliminary brand discovery sessions for 15+ clients, resulting in producing high-quality websites, aligned with organizations branding and marketing - Conceptualized and designed 5+ client brands, including identity, website, and subsequent visual applications; spearheaded web development, facilitated packaging design, and created brand standards documentation - Collaborated with various stakeholders, including sales, strategy, and marketing teams to design brand assets and promotional event materials aligned with business priorities - Executed marketing strategy for Fixate: developed brand identity and directed evolution of brand, created portfolio website using Webflow

• Regional Director · Triangle Aquatics, LLC01-01-2020 – 12-01-2021

  Oversaw operations for 12 commercial aquatic facilities as an Account Manager, responsible for South-West Triangle (RDU) territory and managing 6 service technician direct reports - Co-facilitated the training, management, and evaluation of 80+ part-time lifeguards and service technicians per season - Consulted for and contracted major and minor aquatic facility renovation/construction projects, collectively valued at $120,000+

• Social Media Manager Internship · Triangle Aquatics, LLC05-01-2019 – 10-01-2019

  Conducted a summer social media campaign for employee and community engagement, resulting in 70% participation from 250+ employees (increase from 10%) and local community engagement, with 1000 organic impressions within 7 days (increase from 150) - Created and scheduled 6 posts per week across Facebook, Instagram, and Twitter with posts including graphic design, video production, and photography

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