Shereja Caldwell

About

With over a decade of experience in graphic design and branding, I currently lead design initiatives as Creative Director at Fixerhaus. My focus is on crafting impactful visual identities and scalable brand tools that empower businesses to connect deeply with their audiences. By integrating accessibility and user experience into every design, we ensure brands resonate across diverse platforms while maintaining clarity and consistency. Previously, in my role as a Financial Communications Analyst at WMATA, I bridged design and financial reporting, delivering data-driven visual narratives that supported organizational goals. This role honed my expertise in data visualization, stakeholder collaboration, and aligning content with branding standards. My mission is to merge creativity with strategy to build design solutions that are both functional and compelling.

Experience

• Financial Communications Analyst · Washington Metropolitan Area Transit Authority (WMATA)02-01-2023

  Lead the design and production of WMATA’s Annual Budget Book, integrating advanced data visualization techniques, infographics, and charts to simplify complex financial data for stakeholders. Partner with executives, analysts, and department directors to create high-impact financial reports and presentations, ensuring alignment with organizational goals and branding standards. Act as a primary liaison between design and financial teams, streamlining workflows and ensuring timely delivery of materials under tight deadlines. Foster collaboration across departments to align content and design for presentations, budget documents, and quarterly reports. Key Achievements: Improved cross-departmental workflows, reducing project delays by 15%. Designed innovative presentation templates that enhanced communication and decision-making during executive board meetings.

• Visual Communications Analyst · Freelance03-01-2014

  Deliver comprehensive design services, including branding, marketing collateral, and digital content creation, for clients across industries such as retail, finance, and food service. Lead cross-functional brainstorming sessions with marketing, sales, and operational teams to align on project objectives and deliverables. Design and execute visually compelling websites, blogs, and multimedia campaigns, optimizing user engagement and enhancing brand impact. Coordinate with developers, content creators, and photographers to ensure cohesive designs that meet client goals. Key Achievements: Delivered over 15 successful branding campaigns, resulting in an average 30% increase in audience engagement for clients. Improved project turnaround times by 20% through efficient workflows, ensuring high-quality, on-time deliverables.

• Marketing Consultant · PNC BANK, N.A2013 – 07-01-2014

  Designed and executed marketing materials, including in-store signage, digital advertising, and email campaigns, to drive customer engagement and product awareness. Partnered with marketing, customer service, and operations teams to implement promotional strategies that increased foot traffic and customer retention. Conducted market analysis to develop targeted strategies, resulting in a 38% growth in customer acquisition. Key Achievements: Contributed to a 15% improvement in customer retention by redesigning promotional materials aligned with customer needs. Coordinated a cross-functional marketing campaign that successfully increased branch visibility and revenue growth.

Education

• Full Sail UniversityAccelerated Bachelors of Science, Graphic Design

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