Ash Sanh

About

With a strong foundation in Business Administration from Vancouver Island University and further studies in Business/Managerial Economics at the University of Victoria, I have developed a robust career in digital marketing and user acquisition. My recent role as User Acquisition Manager at ELSA, Corp involved managing high six-figure ad spends and driving significant business growth through strategic campaigns across platforms like Meta, Apple Search Ads, Google Ads, and TikTok. I achieved a 50% reduction in cost per trial and a 4X revenue increase over two years. Previously, as Search Marketing Manager at Sunnyside, I enhanced conversion rates and reduced CPA by 23% through innovative search and YouTube remarketing strategies. My experience also includes leading digital media and analytics at Shaw Communications, where I executed digital strategies with a $10MM+ budget and implemented advanced marketing cloud products.

Experience

• Head of Growth · Humata AI11-01-2023

  Leading performance and growth marketing initiatives for Humata AI including paid ad management, influencer marketing, creative strategy and strategic partnerships.

• User Acquisition Manager, Growth Marketing · ELSA, Corp10-01-2021 – 11-01-2023

  Ran user acquisition and performance-focused campaigns across various digital channels, provided creative strategy, and led creative ad-testing across several ad platforms. Managed high six-figure ad spend monthly, contributing to business growth and securing additional funding. Worked closely with cross-functional teams to provide creative direction, strategy, and insights that fueled global growth across Meta ads, Apple Search Ads, Google Ads, and TikTok ads. Achieved a 50% lower cost per trial YoY, 39% increase in LTV/CAC YoY, and a 4X increase in revenue over a two-year period.

• Search Marketing Manager · Sunnyside06-01-2021 – 01-01-2022

  Boosted conversion rate and expanded user base sustainably on Google ads using search ads & YouTube remarketing. Delivered weekly, data-driven insights and forecast planning to inform C-level executives. Conducted extensive keyword research and devised comprehensive media plans, leveraging various Google Ads channels to predict and optimize performance. Achieved a 30% increase in conversion volume, lowered CPA by 23% YoY, and delivered a 20% growth in conversion rate. Implemented advanced strategies including ad copy testing, broad match keyword mining, dynamic text replacement, and SKAGs.

• Growth Marketing Manager · Primer10-01-2019 – 09-01-2021

  Mentored and led cross-functional teams on multiple accounts to share insights, double down on wins, and provide a clear path towards sustainable growth through creative testing for early-stage and late-stage B2B, B2C, CPG, and SaaS VC startups.

• Lead, Digital Media · Shaw Communications06-01-2018 – 10-01-2019

  Developed and executed digital marketing strategies to hit monthly sales targets using several marketing cloud tools across SEM, programmatic display, and paid social channels. Responsible for digital media planning and optimization with a $10MM+ yearly budget. Collaborated with agency partners on brand creative, media planning, and campaign trafficking. Measured all online channels using DDA models to identify the impact of upper funnel reach campaigns.

• Lead, Digital Analytics · Shaw Communications11-01-2017 – 06-01-2018

  Led the implementation of Shaw's Marketing Cloud products including Adobe Analytics, DoubleClick, StackAdapt DSPs, and Tealium DMP. Created business use cases and customer journey maps to shape a personalized user experience throughout the acquisition funnel using dynamic website elements, tiered audience segmentation, and personalized ad creatives.

Education

• University of VictoriaBusiness/Managerial Economics
• Vancouver Island UniversityDiploma, Business Administration

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