Jake Dunshee

About

Experienced marketer who loves finding new paths to growth. I achieved record revenue growth at a leading tax software company and quadrupled web revenue at a healthcare education startup. I have hands-on experience orchestrating integrated campaigns across all major marketing channels, including content, social, email, SEO, SEM, video, and more.

Experience

• Head of Growth · MicroAdVentures11-01-2023 – 03-01-2025

  Doubled ROAS in the financial services vertical, launching new TikTok and Snapchat accounts while growing performance in existing channels like Instagram and search. Generated a 40% increase in quality leads by developing new acquisition sources, including influencer marketing, content marketing, and partnerships. Implemented a new lifecycle marketing function from the ground up, including tool selection & integration, all content creation, and holistic messaging orchestration, leading to a 50% increase in re-engagement. Built SQL queries and Tableau dashboards to identify and implement data-driven growth opportunities while owning the organization's reporting and analysis.  Created 5 websites across verticals and sub-brands, including all design, messaging, data reporting, and ad account integration.  Developed a full marketing stack for the legal services vertical, enabling acquisition activities, affiliate marketing agreements, CRM functionality, and data connections.   Collaborated weekly with the CEO & investors to define priorities across verticals & brands and maintain interdepartmental alignment.  

• Head of Marketing · Higher Learning Technologies05-01-2017 – 10-01-2023

  Built a high-performing marketing, creative, and multimedia function, achieving the #1 grossing app in over a dozen different verticals. Managed performance marketing across all major acquisition channels, reducing CAC by 50% and increasing new user growth by 20%. Developed social media strategies across TikTok, Instagram, and Facebook, resulting in over one million total followers for HLT’s nursing apps. Grew daily user retention by over 500% by testing more than 2,000 content marketing elements. Implemented data-driven processes, reporting, and attribution methodologies that improved ROI, boosted campaign performance, and enhanced revenue forecasting. Created & led a strike team of designers & developers to build a new Vue.js web platform, resulting in a 400% increase in web revenue. Owned the selection, implementation, and management of Salesforce & Marketo instances. Established strategic partnerships with industry influencers and micro-influencers, growing awareness and generating the company’s first affiliate revenue streams. Implemented user delight tracking & reports with 25 unique crosstabs to identify opportunities. Wrote custom SQL queries to track marketing effectiveness by channel across multiple conversion points. Identified market opportunities, developed acquisition strategies, and built communication plans for all new mobile & web apps.

• Senior Manager - Integrated Marketing · TaxAct05-01-2011 – 04-01-2017

  Oversaw marketing efforts for over $110 million in revenue generation from over five million customers, delivering results that met deadlines and efficiency goals. Led the segment marketing team, driving strategy for all lead generation, brand recognition, acquisition, retention, and other marketing initiatives. Successfully managed a $43M yearly budget, adjusting allocation, marketing mix, and channel tactics to exceed revenue goals while staying under spend targets. Implemented audience segmentation strategies that incorporated 1,400+ data permutations into 8 comprehensive marketing segments. Presented results and strategic plans to corporate executive team on a weekly basis. Created & maintained relationships with agencies, affiliates, sponsorship teams, and partners. Generated record levels of conversions, revenue, and engagement in lifecycle marketing activities, including $20 million in yearly email campaign revenue.

Education

• University of IowaJD, Law
• University of IowaBachelor's Degree, English & Creative Writing

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