Astrid Caballero

About

With a background in Audiovisual Communication and Social Media Marketing, I've built a solid career in digital marketing and content management. Currently, I serve as a Community Manager at a regional marketing agency, where I excel in social media management and content strategy. My previous roles, including positions of Growth Marketing and Content Analyst, have strengthened my skills in SEO, content creation, and analytics. I’m passionate about using data-driven insights to help brands grow and engage their communities. Let me know if you'd like to tweak any details!

Experience

• Community Manager · LDM11-01-2023

  - Social Media Management: Maintain a response rate above 95%, ensuring constant and effective interaction with the community. - Content Strategy: Develop and execute the monthly content strategy, adapting materials to audience trends and preferences. - Creative Collaboration: Work with the graphic design team to create visually appealing and brand-consistent materials. - Analytics and Reporting: Perform monthly analysis of the performance of AWON content and manage social media response. - Customer Support: Handle inquiries and complaints in comments and direct messages on social media, ensuring customer satisfaction.

• Content Analyst · BeRepublic08-01-2023 – 10-01-2023

  - Content proposal for campaigns - Content Calendarization for E-Retailers - Content optimization for landing pages and PDPs within e-retailers and pure players. - Perform audits of landing pages / PDPs by e-retailer and pure player where we evaluate the compliance of the execution of the strategy of the brands.

• Growth Hacker · Perform_ly05-01-2023 – 08-01-2023

  - Content creation - Blog article redaction and distribution - SEO strategy - Newsletter creation and distribution - Graphic design for social media - Community management - Social media ads

• Content & Community Creator · LDM12-01-2022 – 04-01-2023

  - Community Management in the Content team for NIVEA Mexico, CAM, Colombia and Ecuador. - Monthly reports for each region. - SEO optimization. - Content tropicalization.

• Digital Experience Intern · LDM05-01-2022 – 12-01-2022

  - Community Management in the Content team for NIVEA Mexico, CAM, Colombia and Ecuador. - Monthly reports for each region. - SEO optimization. - Content tropicalization.

Education

• Universidad Interamericana de PanamáLicenciatura, Comunicación Audiovisual con énfasis en Producción de Radio y TV

Similar talent on Pangea

Ana Daniela A.Social Media & Content Manager | Social Growth, SEO & AI-Enabled Content WorkflowsSantiago de los Caballeros, Dominican RepublicGabriela C.Your social media all-doer! | Digital Marketing | Community Manager | Copywriting | Content Creator | Graphic DesignMexico City, CDMXMelanie F.Social Media Marketing SpecialistLuigi G.Community Manager | Content Creator