Avery Campbell

About

Dynamic and intuitive Marketing Manager with a strong background in the fitness and wellness industry. Skilled in social media, email, and content marketing, brand development, and website management. Adept at crafting engaging campaigns that enhance brand visibility and drive audience engagement. Leveraging a foundation in kinesiology and exercise science, I bring a deep understanding of health and wellness trends to create compelling, results-driven marketing strategies. Passionate about building authentic brand connections and delivering impactful messaging that resonates with target audiences.

Experience

• Content Manager · Skyterra Wellness Retreat01-01-2023

  I lead social media strategy and content marketing efforts, resulting in over a 100% increase in reach, content interaction, link clicks, and page visits on both Facebook and Instagram. I develop targeted email marketing designs and strategies that continue to improve open rates and conversions for retreat bookings. In 2024, I was part of a small team that developed and continue to update a modern, luxurious new website.

• Marketing Director · Crevo Capital06-01-2024

  I optimized web presence and digital marketing strategies to increase client engagement. I developed and continue to enhance two updated websites for the company in 2025.

• Freelance Marketer · Self-Employed01-01-2020

  I assist emerging fitness, wellness, and lifestyle brands in establishing their identity through strategic branding and messaging (examples include businesses like F45 South Asheville, Be Well Indy, and Minnetrista Park and Gardens.) I curate multi-channel marketing campaigns tailored to the specific needs and goals of each client. I provide strategic marketing guidance to clients, helping them optimize their digital presence and customer engagement.

Education

• Ball State UniversityBachelor of Science, cum laude, Kinesiology and Exercise Science

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