Jillian Montoya-Cuevas

About

As a dynamic and results-driven marketing professional, I bring a proven track record of developing innovative strategies that drive engagement, elevate brand presence, and deliver measurable results. With a keen eye for design and a passion for storytelling, I thrive at the intersection of creativity and data, crafting impactful campaigns that resonate. Core Skills: Social Media Management | Brand Management | Digital Marketing | Email Marketing | Creative Strategy | Adobe Suite | Content Strategy | Project Management | Team Leadership | Mentorship • Effective Marketing Strategy: With a proven ability to design and execute comprehensive marketing plans, I specialize in aligning creative strategies with business objectives. From managing budgets to optimizing performance using data analytics, I deliver measurable results that drive growth. • Creative Content Development: I bring ideas to life through captivating digital assets, including video production, graphic design, and photography. Using tools like Adobe Premiere Pro and Illustrator, I create content that engages audiences across email, social media, digital advertising platforms, and more. • Social Media Management: From sourcing user-generated content to crafting engaging posts, I excel at enhancing brand presence and community engagement on all major social networks. I believe effective social media strategy is an opportunity to tell the story of a brand and build connections with the audience that drive results.

Experience

• Associate Director of Marketing and Communications · University of Denver - Josef Korbel School of Global and Public Affairs2025-01-01 –

  Lead development and execution of strategic marketing campaigns, oversee website and social media content, provide strategic direction, supervise staff, manage branding and advertising, develop creative assets, and support school events and initiatives.

• Talent Marketing Specialist · Xanterra Travel Collection2023-06-01 – 2025-01-01

  Develop and execute social media strategies, analyze performance metrics, design graphics and collateral using Adobe Creative Suite, plan advertising campaigns, manage marketing budgets, create video content, develop presentations, and support recruitment marketing efforts.

• Marketing Coordinator · PulteGroup2021-02-01 – 2023-06-01

  Manage email marketing efforts, develop social media and website content, plan and execute community events, manage marketing collateral, and oversee website updates to maximize SEO and sales.

• Marketing Intern · La Reforma Brewery2020-01-01 – 2020-08-01

  Assist in social media strategy and content creation, update membership database, develop merchandise plan, and support marketing initiatives to increase business engagement.

• Communications Associate · Pet Paradise2017-01-01 – 2018-04-01

  Create engaging social media content, organize community events, maintain communication channels, and provide personalized updates to pet owners.

Education

• The University of New MexicoBachelor of Business Administration - BBA, Marketing/Marketing Management, General

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