Ayman Andrabi

About

With a Master of Science in Strategic Design and Management from Parsons School of Design (2022-2024) and a Bachelor's Degree in Information Technology from the Indian Institute of Information Technology Allahabad (2008-2012), I bring a unique blend of technical and creative expertise. My professional journey includes pivotal roles such as Lead Designer at Glance, where I drove revenue to exceed $4 million per quarter and mentored designers. As a Senior Interaction Designer at Glance, I enhanced user experiences for the Roposo app and explored monetization options for live videos. At InMobi, I created interactive ads for major brands like Coca-Cola and Unilever and handled creative designs for the Australian market. My career began as a Web Designer at rtCamp, where I designed social posts and websites for clients.

Experience

• Lead Designer · Glance06-01-2021 – 08-01-2022

  - Design strategy and mentorship designers - Designed creatives drove revenue to exceed $4 million per quarter. - Defined survey approaches for gathering user data. - Captured insights via Google Analytics to document optimal design practices for ad monetization. - Investigated the impact of creative (100+ creatives) elements and messaging on end-users.

• Senior Interaction Designer · Glance10-01-2019 – 06-01-2021

  - Took charge of creative requirements and client communication as the primary designer for 50+ clients. - Designed the competition page UI to elevate the user experience of Roposo, a short video app with over 100 million downloads. - Explored various monetization options for live videos through rigorous experimentation with formats. - Collaborated closely with the product discovery team to identify and prioritize features for future enhancements.

• Senior Interactive Designer · InMobi01-01-2016 – 03-01-2018

  Was working as an Interaction designer and made interactive and static ads for pretty much all the major brands (coca cola, unilever, universal, loreal). Also worked on pre sales pitch decks, internal marketing collateral. Worked on the then new vertical video format. Handled creative designs for Australia regions.

• Interactive Designer · InMobi10-01-2014 – 12-01-2015

  Worked as an Interactive Designer, creating engaging and interactive ads for various brands and contributing to the company's creative projects.

• Web Designer · rtCamp07-01-2014 – 09-01-2014

  Handled the social posts design along with designing websites for their clients.

Education

• Parsons School of Design - The New SchoolMaster of Science - MS, Strategic Design and Management
• Indian Institute Of Information Technology AllahabadBachelor's Degree, Bachelor of Technology, Information Technology
• International Indian School, DammamHigh School

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