Pratha Bhatia

About

Innovative and user-focused Design Strategist and Product Designer with 5+ years of experience in designing and optimizing digital products and brand experiences. Proven track record of boosting user engagement, improving conversion rates, and delivering user-centric solutions. Adept at collaborating cross-functionally with engineers, researchers, and stakeholders to create impactful design solutions

Experience

• Product Design Consultant · mPath AI04-01-2024

  • Spearheaded MVP design for custom AI projects, enhancing user-centric experience focused on simplicity and differentiation. • Developed and conducted preliminary surveys with 250+ participants for the Reinforcement Learning from Human Feedback project, synthesizing insights to inform UX and product roadmap decisions. • Worked with stakeholders to understand business objectives and gather user requirements to deliver intuitive and impactful user experiences.

• Product and Growth · Qurate Retail Group05-01-2023 – 02-01-2024

  • Redesigned website experiences, increasing user engagement by 40% and reducing bounce rates by 18%. • Led the user onboarding journey mapping process & designed deliverables to increase user retention by 22%. • Implemented data-driven marketing strategies increasing website traffic by 20% and achieving 100,00 downloads using A/B testing.

• Student Design Strategist · Amazon2023 – 05-01-2023

  Partnered with Amazon in the External Engagement Studio course at Parsons School of Design, focusing on pioneering design solutions that seamlessly blend accessible and adaptive technology. This initiative aimed at revolutionizing the user experience for Amazon's future customer base, emphasizing innovation and inclusivity in technology design.

• User Experience Design Consultant · Marico Limited08-01-2021 – 08-01-2022

  • Led the design for major features of Marico’s 2 subsidiaries – Pure Sense & Cocosoul, redesigning brand identity. • Ensured seamless feature launches, maintained consistent UX. • Redesigned the e-commerce website to improve visibility and merchandising for all the newly created SKUs, boosting online conversion rates by 15%.

• Senior Graphic Designer · The Wise Design Consultancy05-01-2020 – 04-01-2021

  Led graphic design projects, creating visually compelling designs that align with client branding and marketing objectives.

Education

• Parsons School of Design - The New SchoolMaster of Science - MS, Strategic Design & Management
• Savannah College of Art and DesignBachelor of Fine Arts

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