B.Kadijat Towolawi, MBA

About

With a robust educational background in Marketing, Broadcast Journalism, and UX Design, this accomplished professional holds an MBA from Lewis University, a Bachelor's degree from the University of Illinois Urbana-Champaign, and a UX Design Certificate from the University of Michigan. As the Founder & Creative Lead of Loud In Color Agency since 2018, they have been pivotal in steering creative direction and strategic planning. Their extensive freelance work at the agency involved executing nationwide political and lifestyle campaigns, securing media coverage, and enhancing brand awareness. Previously, they served as a Senior Consumer Public Relations Manager at Deutsch LA, where they led PR strategies and managed client relationships. Their experience also includes roles as a Senior Account Executive at Flowers Communications Group and a Social Media Manager at Thank God It's Natural. Their career is marked by a commitment to elevating brand presence and strategic communication.

Experience

• Founder & Creative Lead · Loud In Color Agency04-01-2018

  As the Founder & Creative Lead, responsible for overseeing creative direction and strategic planning for the agency's projects.

• Freelance · Loud In Color Agency01-01-2015 – 11-01-2023

  Specializes in developing relationships with media and executed nationwide political and lifestyle campaigns. Responsible for media materials such as press releases and other announcements. Provided quality control on agency deliverables, managed budgets and implemented strategic communication plans. Launched a national PR political campaign for Chicago political activist; grew social media following by 4% in two months. Secured media coverage featuring coverage with prominent State senators on Capitol Hill; featured on NBC, CBS, NPR, Getty Images, and various news stations. Increased brand awareness with videos on social media and increased following by 2% per client.

• Social Media Manager · Thank God It's Natural11-01-2023 – 12-01-2023

  As a Social Media Manager, responsible for managing and strategizing social media content to enhance brand presence.

• Senior Consumer Public Relations Manager · Deutsch LA03-01-2022 – 11-01-2023

  As a Senior Consumer Public Relations Manager, responsible for leading PR strategies and managing client relationships to enhance brand reputation.

• Senior Account Executive · Flowers Communications Group11-01-2020 – 03-01-2022

  As a Senior Account Executive, responsible for managing client accounts and developing strategic communication plans to meet client objectives.

Education

• Lewis UniversityMaster of Business Administration (M.B.A.), Marketing/Marketing Management, General
• University of Illinois Urbana-ChampaignBachelor of Science, Broadcast Journalism
• University of MichiganCertificate, UX Design

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