Claire Casiello

About

A creative and strategic advertising professional with experience in digital marketing, content creation, campaign management, and brand storytelling. Proven ability to increase engagement and brand presence across digital platforms. Skilled in copywriting, social media strategy, SEO, and multimedia content development. Passionate about crafting impactful messages that resonate with audiences and drive results.

Experience

• Copywriter · NeuEveMay 2025 – Present

  Responsible for crafting compelling headlines, landing pages, email marketing, social media content, and managing ad campaigns. Ensured brand consistency and maintained a high level of engagement and customer satisfaction.

• Social Media and Public Relations Manager · Planned Parenthood Generation ActionJuly 2024 – May 2025

  Developed and executed content strategies across Instagram and TikTok, increasing engagement and awareness. Led writing and editing of social media posts, aligning messaging with organizational goals. Partnered with national brands to craft mobile content and managed campaigns that boosted campus visibility.

• Project Manager and Copywriter · American Advertising FederationAugust 2022 – May 2025

  Collaborated on cross-functional teams to craft advertising campaigns for various clients. Managed research and analysis to shape strategic messaging, and presented creative concepts directly to clients. Ensured timely delivery of campaigns using content management tools.

• Art Director and Copywriter · Charles H. Sandage Department of AdvertisingOctober 2024 – December 2024

  Designed promotional campaigns for university advertising projects, developing creative content and storyboards. Created customer journey maps to visualize user experience and engagement.

• Industry Immersion Course Participant · AmazonAugust 2024 – December 2024

  Focused on digital marketing execution, SEO, and paid media campaigns. Worked on campaign performance optimization and increased brand engagement for client Thermos.

• Creative Director and Copywriter · Roxy’s HouseAugust 2024 – October 2024

  Led storytelling projects and developed marketing materials for a senior organization. Created content to evoke emotional resonance and audience engagement.

• Orientation Leader · New Student and Family Experiences, Champaign, ILAugust 2022 – January 2023

  Greeted new students and families, coordinated schedules, and provided campus orientation support to enhance the onboarding experience.

Education

• University of Illinois at Urbana-ChampaignBachelor's Degree, Advertising

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