Bash Khan

About

Creative leader with 15+ years' experience building brands, developing teams, and leading creative functions across hospitality, energy, pharmaceuticals, ad-tech and financial services. My experience spans local, regional and global markets across Europe, North America, the Middle East and Asia-Pacific, partnering with organisations at every stage of growth. I specialise in translating complex business objectives into creative strategies, campaigns and systems that deliver measurable results. Throughout my career I have built and developed creative teams, established scalable processes, managed agency and stakeholder relationships, and led creative functions supporting both regional and global growth. My experience spans financial services, insurance, ad-tech, energy, pharmaceuticals, hospitality, sustainability, data and not-for-profit sectors. I have directed creative for both B2B and B2C audiences, working with organisations ranging from SMEs to global brands including O2, eBay, Emirates, Ralph Lauren, Boots, Dr. Martens, DreamWorks and The North Face. Along the way I have been recognised with awards for visual identity, editorial design and data visualisation, while delivering work across more than 30 countries and leading teams responsible for brand development, campaign delivery, creative operations and business growth.

Experience

• Senior Designer · Howden04-01-2023

  Digital and print design with a heavy focus of large reports, data visualisation, marketing brochures and digital pitch communications such as decks that are presented alongside a speaker and printed pitchbooks and proposal documents. An achievement of mine here was winning Howden an award for 'best data visualisation' from the DataIQ awards 2024, for a large report based on the injuries or football players across the 5 major European leagues, which involved interpreting vast amounts of data, alongside an external data-consolidation company, followed by narrative structure, with Howden brokers and then visualising it and getting physical and digital copies made for in-person or digital distribution.

• Senior Designer · Captify Technologies01-01-2022 – 04-01-2023

  Working under the the global head of Studio, I managed the UK Studio team which functioned as an added-value offering to a predominantly data-oriented company. Studio focussed on interactive openweb adverts for major global consumer company campaigns, alongside their specific agencies. We took clients like Microsoft, Uber, Ralph Lauren, HMG, Boots, VF Corp and more through a 10-day SLA to get assets for campaigns into action and live. My role focussed on developing my team and ensuring job satisfaction. Also, I was responsible for quarterly sales for our department and upselling/ pitching new and existing clients into high-value creative work to acheive more from their campaigns, bespoke to each campaigns specific KPI.

• Senior Designer · AstraZeneca09-01-2021 – 01-01-2022

  Working with all 11 UK product teams, I would help elevate communications across all channels, predominantly targeted at HCPs within the UK. I also helped define brand identity for products and worked closely on the multichannel campaign in order to deliver creative goals either in-house or through offshore production teams that I would workshop with and work closely to increase the standard of, despite very quick SLAs and cultural impacts.

• Global design lead · Lightsource BP07-01-2018 – 01-01-2021

  After working to improve the standard of small in-house team, I was eventually made Global lead, as the business grew. My main remit was to function as a brand lead, workshop with the wider company teams, from Asset Management to Solicitors, to ensure practice that made our visuals look consistent and industry-leading. Our focus was to make marketing material, our brand identity, event stands and accompaniments and our internal comms all match/improve on the quality of BP, after it became a partner, as they were pivotal to the global success.

• Head of design · Maxwell's Restaurants Group06-01-2016 – 07-01-2018

  Running the design for 12 brands of restaurants, clubs and bars around Covent Garden and Soho, my job was predominantly to define brands and maintain all of their creative needs. Menus, posters, branded events, new venue branding, social media campaigns, websites, newsletters, promotional videos, illustrations of cocktails and venue concepts (of which some of the latter were featured in London's Evening Standard)

Education

• Solent UniversityBachelor's degree, Illustration & Print Design
• Brighton METLevel 3 Foundation, Art and Design
• St Wilfrid's Catholic School and Sixth FormA-levels (3) and GCSEs (12), Art & Design, Business Studies and Information Technologies

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