Hayley Davis

About

Experienced print, digital, UI and book cover designer based on the sunny south coast. My main interests include branding, packaging, illustration and iconography. Alongside working full-time, I continue to work on some freelance projects for long term and short term clients including book covers, branding and identity, logos, business cards and a website for a start-up company.

Experience

• Freelance Graphic & Digital Designer · hayleydavisdesign02-01-2018

  I continuously manage freelance projects alongside full-time employment, specialising in book covers, branding, logos, business cards, and website design for diverse clients. Lead Graphic & Digital Designer at GotDis startup, overseeing the creation of logo, branding, identity, and website using Adobe XD for wireframes and marketing materials. Collaborate on UX discussions, develop flow diagrams, and use Slack for effective communication. Produce blog illustrations and create engaging social media content. Craft a comprehensive strategy deck for investor presentations.

• Marketing & Book Cover Designer FTC · SAGE Publishing08-01-2022 – 08-01-2024

  My work at Sage Publications primarily included brand and marketing design. I designed a range of assets including, brochures, banners, leaflets, flyers, animations and social media assets. I also designed a variety of book covers.

• Graphic Designer · The Blueprint Design Company Limited08-01-2019 – 07-01-2022

  My work at Blueprint was primarily focussed on designing e-learning resources, both digital and print-based. The main client was Philips Healthcare, designing assets in Illustrator and then animating them either within Storyline 360 or After Effects to create informative e-learning modules. Other duties included: Created wireframes for website sitemaps in Adobe XD. Collaborated with team members to maintain design consistency. Completed an Advanced After Effects course through Highlander Training. Finished a UX course on Future Learn.

• Graphic Designer · Study Group05-01-2018 – 08-01-2018

  Designed brochures and leaflets for education institutions worldwide at Study Group. Developed internal collateral for Bellerbys College kitchen. Specialised in branding for US-based universities. Created conceptual designs and performed artworking tasks. Edited client work on Proof HQ platform.

• Graphic Designer · The Graphic Design House10-01-2016 – 12-01-2017

  Designed marketing materials for diverse clients such as charities, schools, and theatres using the Adobe Creative Suite. Ensured high-quality modifications to existing artwork and prepared print-ready designs. Provided valuable design recommendations to clients to enhance the effectiveness of their products. Thrived in a fast-paced, deadline-oriented setting, delivering work within budget constraints.

Education

• University of PortsmouthBA (Hons), Graphic Design
• HSDC Havant & South DownsBTEC Level 4 Foundation Diploma in Art and Design, Graphic Design
• Purbrook Park School

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