Beatriz Paz

About

I am a proactive leader excelling in dynamic environments where I can wear multiple hats and dive into details. With adaptability in sectors such as recruitment, education, retail, and technology, I enjoy connecting with people and solving complex problems. I build lean, high-performance teams that quickly adapt, transforming chaotic situations into structured and productive operations. If there's something I don't know, I trust my ability to learn and master it – that's the fun part. I love rolling up my sleeves! Specialize in data-driven insights, comprehensive KPI development, performance reporting, dashboard development, operational and sales KPIs, profit/loss impact analysis, strategic decision-making, financial planning, operational flow creation, sales forecasting, promotion planning, efficiency improvement, process optimization, performance tracking, budget management, distribution coordination. European citizenship.

Experience

• Operations Manager US · Revelo2021-05 –
• Partner | Business Development · B2Tech Brasil2019-07 – 2021-05

  Directed comprehensive recruitment solutions, overseeing the entire lifecycle from sourcing and screening to interviews and candidate engagement. Deployed a multi-faceted talent acquisition strategy, leveraging databases, proactive hunting, and social media platforms to attract top-tier talent. Conducted thorough market research, dynamically adapting recruitment strategies to align with clients' needs, ensuring informed decision-making and optimized outcomes. Forged strategic alliances with consultancy firms, bolstering recruitment capabilities and meeting talent acquisition requirements. Pioneered innovative lead-generation strategies, expanding the client portfolio and nurturing relationships through the sales pipeline.

• Commercial Planning Specialist · Cultura Inglesa2019-02 – 2020-08

  Oversaw and managed key performance indicators for the Cultura Inglesa business unit, the company's largest division, handling 55 branches across 5 states in Brazil, serving 45,000 students. Demonstrated strong financial acumen by monitoring and analyzing revenue performance against budgeted targets across different segments and regions, with a particular focus on the Income Statement and cash flow. Identified opportunities to enhance course profitability by evaluating student enrollment, teacher qualifications, and other factors. Created comprehensive monthly reports for branch operations, aligning them with financial data, including detailed Income Statements and cash flow analyses, to facilitate data-driven decision-making. Implemented rigorous teacher cost control measures to optimize branch profitability and recommended process improvements. Spearheaded the budgeting process for revenue and costs within the Cultura Inglesa unit, ensuring accurate financial planning. Provided specific analyses and indirect reporting to the executive board, supporting informed decision-making. Conducted feasibility analyses for new projects, ensuring strategic alignment and profitability. Directly managed an employee, overseeing their performance and professional development. Interfaced with various stakeholders, including Regional Managers and the COO, to align operational and financial goals. Operated under the FP&A umbrella, with a focus on Operational and Revenue analysis.

• Sales Intelligence & Operations Lead · Pacifica Continental (former G4 Global Partners)2017-09 – 2019-01

  Oversaw a dedicated team of 4 in-house staff and an outsourced team, all reporting directly to my leadership. Drove talent acquisition efforts for the entire Business Intelligence and Marketing team, actively participating in the selection process for key clients to ensure top-tier talent acquisition. Conducted proactive lead research to identify and cultivate new clients, leveraging data-driven insights for successful negotiations. Executed in-depth sectoral market research to inform strategic decisions. Pioneered the development of comprehensive Key Performance Indicators (KPIs) across the organization, with a strong emphasis on individual performance metrics and holistic office performance evaluation. Facilitated international negotiations with ATS system developers, fostering collaborations and optimizing system functionalities to streamline operations and enhance business efficiency.

• Senior Sales Planning Analyst · Lojas Americanas2016-10 – 2017-09

  Managed the entire purchasing cycle for the Lingerie department, one of the company's 10 largest departments, with an Open-to-Buy (OTB) budget ranging from 20MM to 35MM BRL depending on the time of year. Acquired new suppliers and conducted meetings to negotiate commercial terms, setting prices and negotiating directly with suppliers. Defined assortments based on national and international market trends. Planned and coordinated the purchase and distribution for 1,600 stores across 4 distribution centers, ensuring demand and coverage alignment. Analyzed sales performance of all items and lines, monitoring coverage, margin, period comparisons, and other key metrics. Developed promotions, considering sales estimates, profit/loss impact, margin calculations, and taxes for each distribution center. Assisted in purchase planning alongside the responsible buyer. Defined and analyzed distribution grids per store and item, and monitored stock levels across all stores in Brazil. Negotiated budgets with suppliers to handle markdowns and merchandise losses.

• Business Analyst · Sá Cavalcante2015-09 – 2016-10

  Monitored commercial, operational, and financial indicators of the company (sales per store, foot traffic, rent, parking, etc.) for 6 shopping centers, each with 200 to 500 stores, plus kiosks and media outlets, ensuring alignment with the Income Statement and cash flow. Tracked company goals across all departments. Prepared on-demand reports to support new strategic actions. Developed dashboards with the company's key indicators. Analyzed tenant delinquency by shopping center. Created sales forecasts and seasonal projections for newly opened shopping centers. Prepared weekly, monthly, and annual performance reports, correlating them with the Income Statement and cash flow. Conducted commission analysis for sales executives. Related operational and sales KPIs to financial outcomes, ensuring comprehensive performance evaluation.

• FP&A Assistant · Nimbi2013-09 – 2015-08
• Finance Intern · PROMEC - Projetos em Mecânica e Engenharia Computacional2012-04 – 2013-08

Education

• Federal University of Rio de JaneiroBacharel, Business Administration
• USP - Universidade de São PauloExtension, Data Analysis with Python
• Nova School of Business and EconomicsExponential Business Administration, Business Administration and Management, General
• StartSeScale Acceleration, Growth and Sales

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