Belen Endara

About

I’m a Mexico City–based UX designer and front-end developer who builds polished, high-performance websites and landing pages across industries, from luxury retail and hospitality to fintech, sustainability, and beverage brands. I craft e-commerce interfaces, email templates, Shopify stores, and campaign funnels, always blending strong aesthetics with seamless functionality.

Experience

• Web Manager · FX Replay05-01-2024

  • Lead the ongoing revitalization of the FX Replay user interface by improving layout clarity, refining navigation flows, and enhancing key UX elements to create a more intuitive and engaging experience. • Oversee the design and development of target landers, informational pages, and marketing campaigns, ensuring high-quality execution aligned with brand and UX standards. • Define, document, and maintain QA processes and brand guidelines for each launch to support consistent and scalable production quality. • Collaborate closely with cross-functional teams to ensure all product, marketing, and engineering initiatives stay aligned with established UX principles and brand direction.

Education

• University Of ArkansasBachelor's Degree, Computer Science

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