Rachel Cohen

About

I’m a multidisciplinary designer who combines UX/UI expertise with marketing strategy, cultural vision, and a relationship-centered approach to create intuitive, impactful, and indelible experiences. Over the past five years, I’ve led website redesigns that increased online sales by 70%, partnered with enterprise agency clients like Quickbooks, Mattel, and Starz to optimize conversion rates through strategic UX testing, and brought a startup platform from concept to launch—all while amplifying the brand personality and cultural resonance that make experiences memorable. I’m your creative business partner & advocate, drawing on diverse experience to translate complex challenges into elegant solutions and foster empathic collaboration. I balance business objectives with brand impact from day one, creating experiences that drive measurable results without sacrificing human connection. Let's chat about your design challenges over coffee (& a little treat)—I'm always excited to explore new puzzles and brainstorm solutions. Design: · User Experience (UX) · UX Research · User Research · User Interviews · Research Synthesis · User Flows · UX Writing · Prototyping · Wireframing · Information Architecture · Service Design · Usability Testing · Conversion Rate Optimization · Project Management · Presentation Skills · Illustration · Software: Figma · Framer · Maze.co · Miro · Asana · Google Suite · Microsoft Office

Experience

• Freelance Design Consultant · via2024-12-01 –

  Consulted on landing page design, developed a content plan and information architecture, and gave art direction on brand application. Designed posters for social media and grassroots campaigns. Developed campaign slogans inspired by rom-coms that harness the warm, lighthearted feeling of the via brand.

• User Experience Designer · Cro Metrics2023-09-01 –

  Redesigned landing pages, designed feature updates, conducted audits, and streamlined e-commerce flows to optimize conversion rates through strategic UX testing for agency clients, including Intuit QuickBooks, Mattel, Unicef, and Starz.

• User Experience and Brand Designer · Raedio Design2023-09-01 –
• Product Designer · I Have This Friend2023-03-01 – 2024-02-01

  Design user journeys for a luxury marketplace for sourcing up-and-coming creatives and young lifestyle entrepreneurs. Collaborate with founders and developers to design, test, and launch the company’s website.

• User Experience Designer | Product Designer | Project Manager · Transparent Path spc2022-11-01 – 2022-12-01

  Strategized with a team of three UX designers to design ProofScore–a website that leverages Transparent Path’s supply chain data to empower consumers to make informed decisions about their grocery purchases. Orchestrated moderated and unmoderated usability studies, identified behavioral insights, and optimized the prototype, which led to a 17% increase in ease of use.

• User Experience Designer · General Assembly2022-09-01 – 2022-12-01

  Immersed in a 12-week intensive program, studying and implementing foundational User Experience Design principles, encompassing 480+ hours of hands-on instruction and professional training in agile UX design practices, including: Created projects that span the full range of the design process from research and testing, to design thinking and rapid prototyping. Planned, executed, and synthesized user interviews to gain insights into user needs and frustrations. Conducted competitive analysis and contextual and comparative inquiry to align designs with business needs and goals. Executed all steps of the design process, including user research, feature prioritization, visual design, sketching, wireframing, prototyping, and usability testing. Balanced business goals with user goals through client management, project management, and product management.

• UX Designer | Marketing Project Manager · La Jolla Music Society2019-08-01 – 2022-08-01

  Directed the website redesign by developing and implementing a UX/UI plan and partnering with web developers, resulting in a 30% increase in Average Order Value. Spearheaded the design of a custom page within the CRM API, which improved the user flow for donors and resulted in surpassing the fundraising goal by $150,000. Regularly analyzed qualitative and quantitative data from surveys, Google Analytics, and Hotjar to iterate on and optimize site features. Managed a marketing budget of $500K and served as lead copywriter, allocating resources and designing advertisements for maximum impact across all traditional and digital platforms. Built sales goals spreadsheets, utilizing prior seasons’ data to forecast targets for upcoming seasons, culminating in sales goals of at least $1.4M.

• Arts Editor · Amlit Magazine2015-08-01 – 2016-05-01

  Curated magazine entries and facilitated review sessions. Had three photographs and one sketch published in various issues.

• Intern · Future of StoryTelling2015-05-01 – 2015-08-01

  Researched and reported on new media, interactive advertising, and virtual reality for the FoST blog. Coordinated food and beverage donations and sponsorship for the 2015 FoST Summit.

Education

• American University - Kogod School of BusinessBachelor of Science - BS, Business and Entertainment
• General AssemblyCertificate in User Experience Design, User Experience Design

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