Benjamin Bennett

About

Creative Director specialising in brand, campaign, and event design for global conferences, media, and technology brands. I began in national publishing before leading international event launches and now run a boutique studio delivering scalable brand systems and high-impact creative across live and digital platforms. I combine strategic thinking with hands-on craft, translating complex briefs into clear, commercially effective design. Outside work, you’ll find me outdoors, cooking, or getting inspired by good design and great pizza.

Experience

• Creative Director & Co-Founder · Gobenanas08-01-2021

  As a Creative Director & Co-Founder, responsible for overseeing the creative direction and strategy of the company, ensuring innovative and effective design solutions.

• Creative Director · bbennett.design04-01-2004 – 08-01-2021

  Worked with clients worldwide including Cannes Lions, Money20/20, Hyve, Shoptalk, Open Banking Excellence, Insurtech Insights, Learnit, Attitude Media, Chef Katherine Frelon, MMMultiply, Freeform, Heat, Luxe Beat Media, Fabulous, Chelsea Magazine Co., Star, New, Zoo, Curran Pendleton Press, Boxing News.

• Creative Director · Money20/2002-01-2016 – 07-01-2021

  Successful launches of Europe (2016), Asia & China (both 2018) show that delivering end-to-end design deliverables contributed to increased revenue YoY. Deliverables include digital assets, style guides and onsite assets. Oversaw the delivery of the shows each year, ensuring efficient output from my team of 3 designers + freelancers. The design team and I worked collaboratively with each department to ensure all briefs and ideas were clearly understood and executed at the highest level. One of my main achievements was streamlining the production workflow by implementing a content management system used by all departments. We created a transparent, efficient platform and cleared communication and people’s inbox traffic by approximately 40%. The creative marketing communication produced by my team and Marketing helped increase the attendance of the Europe show YoY by 34% and the attendance of the Asia show by 50%. Working with designers and leaders has honed my collaborative & leadership skills while constantly refining my knowledge of producing & launching a successful product.

• Head Creative · Luxe Beat Magazine03-01-2014 – 05-01-2016

  Led the creation and launch of Luxe Beat, a premium digital magazine focused on luxury travel and culture. Built the brand from a blank slate, defining the visual identity, typography, layout system, and overall creative direction from day one. Owned the art direction, design, and production of the monthly e-zine, delivering polished, high-end editorial across platforms including Apple Newsstand, Joomag, Magzter, and Amazon. Ensured a consistent, premium reading experience across devices while working within the constraints of emerging digital publishing formats. Commissioned and art-directed photo shoots, collaborating with photographers, stylists, and writers to produce visually led features aligned with the magazine’s tone and audience. Worked with a network of contributors, shaping briefs, reviewing content, and maintaining a high creative bar throughout. Contributed written features alongside visual direction, blending editorial storytelling with strong design craft to establish Luxe Beat as a considered, design-led digital publication.

Education

• Ravensbourne University LondonBA (Hons), (Visual) Information Design
• The Cornwall College GroupBTEC (ND), Graphic Design

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