Sophie Rautenbach

About

Brand design director with extensive experience leading brand strategy, identity systems and cross-channel campaigns for startups and high-growth ventures. Proven track record in fundraising, product marketing and international expansion. Experienced in guiding major rebrands and growth initiatives for ambitious brands, with a strong emphasis on design leadership and cross-functional collaboration. In addition to core design leadership, has delivered fundraising narratives, go-to-market branding, and international expansion strategies for fintech and consumer brands, including regulated environments.

Experience

• Brand Design Director · SIR2016 –

  Independent brand and design practice for organisations in transition. Led projects from strategic definition through to rollout, working closely with founders and internal teams during funding, launch and growth phases. Recent work includes repositioning Ocean Bottle ahead of £7m investment, with Instagram growth of 40% in four months and revenue nearing £13m annually; leading PGI's rebrand during a commercial turnaround that saw turnover reach £9.9m with 20% year-on-year growth and a move to profitability; developing a launch-ready identity for DaisyLink within a regulated fintech environment; and supporting Callaly through funding rounds totalling £13m alongside a sold-out relaunch and European expansion.

• Art Director & Senior Designer · Not On The High Street2014 – 2016

  Directed product campaigns and brand content across digital channels during a period of sustained growth. Helped formalise identity systems across site, email and seasonal campaigns; improved consistency at scale. Worked closely with design, product and marketing teams to align creative output with evolving commercial priorities.

• Midweight Designer · Freelance2010 – 2014

  Worked independently across identity, print, motion and digital design for agencies and direct clients. Led projects from concept to launch, shaping visuals, refining messaging and managing client relationships.

• Junior Graphic Designer · NOMAS Creative2008 – 2010

  Supported senior designers across brand, packaging, campaigns and exhibitions. Contributed to concept development and production, gaining solid foundation in design craft and client process.

Education

• London College of Communication, University of the Arts LondonBA (Hons), Graphic and Media Design
• Camberwell College of Arts, University of the Arts LondonFoundation, Foundation Studies in Art and Design

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