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Bernardo Pedro

Bernardo Pedro

Strategic SEO architect with a focus on revenue, UX experience, and data-led paid media execution

8 yrs experience · Santarem, Portugal · <10 hrs/week

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About

I’ve worked with international agencies across more than 7 markets, delivering SEO, UX, and paid media strategies in 3 different languages. This global experience sharpened my ability to adapt to local search behavior, cultural context, and user intent ensuring strategies are not only technically sound, but market-relevant and conversion-driven. -Developed and executed comprehensive SEO strategies tailored to diverse international markets -Designed and optimized information architecture to enhance crawlability, UX, and content discoverability -Drove measurable improvements in global conversion rates across multiple digital assets and user journeys -Built integrated SEO and paid media strategies to maximize traffic quality, efficiency, and ROI

Skills

Ads ManagerAdvertisingCompetitive AnalysisData AnalysisDigital AdvertisingFacebook AdsGoogle AdsGoogle AnalyicsGoogle My BusinessGoogle Search AdsMarket AnalysisOff-site SEOOn-site SEOSEOSearch Engine Marketing

Experience

  • PPC and SEO - Freelancer · Bernardo Pedro2019-06-01 –

    -PPC -SEO -CRO

  • Paid Search Specialist · GroupM Spain2024-04-01 – 2025-04-01
  • SEM Specialist · PcComponentes2023-06-01 – 2024-04-01
  • Performance Manager · Arena Media Portugal2022-12-01 – 2023-06-01
  • Performance Manager · COMON2022-09-01 – 2022-11-01
  • Performance Manager · Arena Media Portugal2021-09-01 – 2022-08-01
  • Performance Manager · Havas Media Portugal2021-05-01 – 2021-08-01
  • Digital Account Executive · DoItOn2019-11-01 – 2021-05-01

    Market (PT) : CyberSecurity, Tech Products and Retail -Paid Social Media -SEO Audits -Social Media Strategy -Wordpress Content

  • Digital Marketing Specialist · Baixa 622019-05-01 – 2019-08-01

    Digital Marketing Strategist (PT, USA, BR - Real Estate Market) -PPC -UX Strategy -SEO Audits -Data Analysis and Reporting -Social Media Strategy

Education

  • FLAGFLAGPROFESSIONAL UX/UI Designer
  • FLAGFLAGPROFESSIONAL WebMarketeer
  • IADEMarketing e Publicidade
  • BlueArray SEOSEO Manager

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