Rawy M.

About

I build organic growth systems that scale with the product. Over the past 6+ years, I’ve evolved from executing SEO initiatives to designing complete, product/service-led organic engines, integrating technical SEO, content architecture, UX alignment, and performance strategy into a single roadmap. My work focuses on one principle: search visibility should strengthen product understanding, authority, and long-term acquisition. At SpanishVIP, I developed a scalable content ecosystem that became the primary acquisition channel in a highly competitive space. Since then, I’ve applied similar systems thinking across SaaS, retail, solar energy, and e-commerce projects, designing structured content frameworks, internal linking architectures, and experimentation loops aligned with business outcomes. As search shifts toward AI-driven discovery, I prioritize clarity, structure, and intent alignment, building assets that perform across traditional SERPs, AI Overviews, and emerging generative interfaces. Core focus areas: • Product-led content systems • AEO / AI-search optimization • Technical SEO & site architecture • Cross-functional leadership (SEO, content, IT, UX) • Roadmap ownership & prioritization I’m particularly interested in environments where SEO is treated as a strategic growth function and integrated deeply with product and brand positioning. My long-term goal is to lead organic growth at scale, designing systems, teams, and visibility strategies that compound over time.

Experience

• Digital Marketing & SEO Consultant (Project-based) · Bakertech Services05-01-2025

  ● Leading digital, SEO, and content strategy for a solar energy startup expanding across Florida. ● Designing topical maps, structured content systems, and user‑focused messaging across the website and blog. ● Overseeing site redesign, UX improvements, and analytics implementation (GA4, GSC, GTM). ● Designing scalable landing page templates to support future programmatic SEO and localized growth. ● Conducting technical SEO audits and prioritizing fixes. ● Driving SEO performance tracking, experimentation, and continuous optimization.

• Digital Marketing, e-Commerce & SEO Consultant · Freelance09-01-2023

  ● Planning and executing SEO and content strategies for tech, retail, and energy clients. ● Managing multiple accounts end‑to‑end: audits, roadmaps, execution, and performance reporting. ● Building content frameworks, landing page structures, and scalable templates aligned with search intent and conversion. ● Conducting competitor research, audience analysis, and trend mapping to guide editorial priorities. ● Creating dashboards and translating data into clear, actionable recommendations. ● Building and optimizing Webflow, WordPress, and Shopify sites with a strong focus on UX and CRO.

• Freelance Market Research & Data Analyst (Project-based) · Euromonitor International07-01-2023

  ● Conducting market research and data analysis across technology and consumer goods sectors. ● Transforming complex datasets into actionable insights for market positioning and product strategy. ● Identifying trends and synthesizing findings into strategic recommendations.

• Content Marketing Manager & SEO Lead · SpanishVIP08-01-2020 – 07-01-2023

  ● Led their SEO and content strategy efforts across the US, LATAM, and EMEA markets. ● Owned end‑to‑end content operations: ideation, planning, briefs, editing, publishing, optimization, and performance review. ● Managed distributed teams of writers, designers, and developers across sprints. ● Developed scalable, modular content frameworks to enhance visibility across SERPs and People Also Ask (PAA) sections, which now also appear in AI Overviews and LLM outputs. ● Created internal documentation to support the content framework, boosting efficiency and ensuring content consistency. ● Ran ongoing SEO audits and prioritized technical and content improvements that impacted rankings and site health. ● Led on‑page SEO, UX improvements, internal linking, schema implementation, and CRO recommendations.

• Market Research Analyst · Lingua Versia Group12-01-2019 – 05-01-2020

  • Studied consumer preferences, business conditions, and other factors to assess potential market opportunities for my client to invest. • Collected consumer, competitor, and marketplace data and consolidated information into reports and presentations. • Compiled and analyzed statistical data using modern and traditional methods to collect it. • Identified market trends, pricing, business models, and operations to interpret data, formulate reports, and make recommendations.

Education

• EAE Business SchoolMaster's degree, Digital Marketing & e-Commerce
• Universidad de los Andes (VE)Bachelor of Arts - BA, Music Performance, Classical Guitar
• Universidad Rafael UrdanetaBachelor of Engineering - BE, Computer Engineering

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