Beth Ashley
Author & Freelance Copywriter Specialist
2 yrs experience · <10 hrs/week
About
With a Bachelor of Arts in Journalism with Creative Writing from the University for the Creative Arts, I have built a diverse career in writing and content creation. As an Author at Penguin Random House UK, I contribute original works to the literary landscape. My role as a Freelance Copywriter for Pure App involves shaping brand identity and driving engagement through innovative campaigns and strategic content. I have also contributed as a Freelance Features Writer for Mashable, focusing on trending topics and cultural phenomena. With over eight years of experience as a freelance copywriter specializing in sex, relationships, and wellness, I have collaborated with leading brands like Playboy and Bumble. My work includes brand development, social media, and SEO. Previously, I reported on breaking news and LGBTQ+ culture as a Freelance News Reporter, crafting stories with cultural context.
Experience
- Author · Penguin Random House UK05-01-2024
As an Author at Penguin Random House UK, I am responsible for writing and developing engaging content for publication, contributing to the literary landscape with original works.
- Freelance Copywriter · Pure App03-01-2024
As Pure's copywriter, I played a pivotal role in shaping their brand identity and driving engagement across multiple platforms. I developed their tone of voice (TOV) and created a comprehensive brand book and content strategy, working closely with the CEO and marketing director to establish a strong foundation for their marketing efforts. From crafting 360-degree marketing copy to executing creative campaigns, my work has been instrumental in positioning Pure as a standout brand in the sex-positive space. I spearheaded innovative campaigns, including the development of slogans like 'Sex is Pure' and 'Date, Play, Misbehave.' Additionally, I revamped Pure's email copy, boosting open rates through consistent messaging, premium content incentives, and giveaways.
- Freelance Features Writer · Mashable04-01-2022
As a Freelance Features Writer for Mashable, I contributed engaging and insightful articles, focusing on trending topics and cultural phenomena, enhancing the publication's reach and reader engagement.
- Freelance Copywriter (sex, relationships and sexual wellness specialism) · Self Employed04-01-2021
As a freelance copywriter with over eight years of experience, I've collaborated with leading brands in the sex, relationships, and wellness industries, including Pure, Killing Kittens, Playboy, Ann Summers, Bumble, and more. I specialize in creating engaging, impactful content that connects with target audiences while navigating challenges like censorship and sensitive topics. My expertise includes brand development, social media, SEO, email, and UX.
- Freelance News Reporter · Self Employed04-01-2021 – 09-01-2023
Reported on breaking news, LGBTQ+ culture, and viral moments, crafting engaging stories with strong cultural context. Attended daily news briefings, pitching and producing timely features on trending news and social issues.
Education
- University for the Creative ArtsBachelor of Arts (B.A.), Journalism with Creative Writing
- New College TelfordCommunication and Media Studies
- Wrockwardine Wood Arts College
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