Beth Hengeveld

About

With a robust background in communications and public relations, this professional has excelled in various leadership roles. Holding a Bachelor of Arts in Psychology from Dordt University and a certification from the Denver Publishing Institute, they have honed their expertise in strategic communication. Currently serving as the Director of Internal Communications at Riveron, they oversee internal communication strategies to enhance organizational effectiveness. Previously, they were the Senior Manager of Corporate Communications at West Monroe Partners, where they advised the C-suite on sensitive communications and led impactful initiatives. Their experience also includes managing public relations at CNO Financial Group and directing accounts at Baltz & Company, where they expanded the client base and developed strategic communications plans. Their career reflects a commitment to fostering effective communication and driving organizational success through strategic initiatives.

Experience

• Director Internal Communications · Riveron03-01-2024

  As Director of Internal Communications, likely responsible for overseeing and managing the internal communication strategies and initiatives within the company, ensuring effective communication across all levels of the organization.

• Senior Manager Corporate Communications · West Monroe Partners11-01-2018 – 12-01-2023

  Designed and executed large-scale internal communications initiatives at firmwide, local office, and business segment levels. Advised C-suite and executive team on sensitive and operational communications events. Oversaw all operational internal communications for the firm in collaboration with functional leaders. Designed and executed impactful communications plans for special projects, including acquisitions and organizational changes. Supported Corporate Communications team budget and growth plans. Directed content strategy for internal channels and served as internal communications advisor for executive team.

• Public Relations Manager · CNO Financial Group12-01-2017 – 11-01-2018

  Managed and executed all media and public relations initiatives, supporting business goals for CNO Financial and subsidiary companies. Directed strategy and created internal and external executive communications and crisis responses. Monitored, interpreted, and reported media coverage across all brands. Managed relationships with public relations vendors and developed the annual public relations budget. Supervised and developed Public Relations Associate.

• Account Director · Baltz & Company01-01-2016 – 11-01-2017

  Managed public relations strategy and execution for top-tier restaurants, celebrity chefs, and lifestyle brands. Developed and executed communications plans and executive-level positioning briefs. Oversaw and developed a team of publicists, managing daily account tasks. Advised on brand strategy and crisis communications. Consulted on media trainings and produced high-level events. Managed business development, tripling the Midwest client base.

• Senior Account Executive · Baltz & Company09-01-2013 – 01-01-2016

  Conceptualized and sent targeted pitches to promote client initiatives to major national publications. Tracked and executed reporting of client results. Created and planned content across social media platforms. Planned and conducted client meetings, maintaining proactive communication with clients.

Education

• University of DenverDenver Publishing Institute, Publishing
• Dordt UniversityBachelor of Arts (B.A.), Psychology

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