Bethany Didtrek

About

With a robust background in digital marketing and leadership, I currently serve as the Chief Executive Officer at Elite Equestrian Media, where I lead a modern media agency dedicated to elevating equestrian sports. My previous role as Digital Marketing Manager at HOPE Pet Food saw me significantly enhance brand presence and organic growth, achieving over 200% increase in website traffic. I hold an Advanced Diploma in Business Administration Marketing from Sheridan College and have completed Google's Foundations of User Experience (UX) Design through Coursera. My career began in the hospitality industry, where I honed my interpersonal and multitasking skills. I have a proven track record in developing and executing strategic marketing initiatives, optimizing digital content, and fostering team efficiency. My expertise spans across various digital platforms, including social media, SEO, and paid advertising, making me adept at driving brand growth and engagement.

Experience

• Chief Executive Officer · Elite Equestrian Media06-01-2023

  A modern media agency for a timeless sport. Taking bold and ambitious equestrians to new heights.

• Digital Marketing Manager · HOPE Pet Food01-01-2021 – 06-01-2023

  Spearheaded brand-aligned digital marketing strategies and formulated tactical roll-out to achieve brand awareness within the company's target market. Formulated organic growth strategy tactic roll-out included increasing Instagram presence by over 50%, growing Facebook community, optimizing landing pages for search engines, improving domain authority, increasing organic website traffic by over 200%, growing and nurturing an e-mail list and utilizing short-form vertical video to improve brand presence across all social platforms. Coordinated paid growth strategy tactic roll-out included Facebook ad strategy, Google ad words, and influencer marketing campaigns. Engaged with CEO and Co-founders to create, monitor and improve digital strategies and tactics to constantly improve ROI while maintaining authenticity within all branded content. Managed several employees within the Marketing team to increase efficiency and improve digital tactic roll-out.

• Employee · 100Nine Marketing07-01-2020 – 08-01-2021

  Evaluated clients' current content marketing strategies and created an effective strategy to improve organic traffic to their websites and social profiles by over 25%. Learned and utilized WordPress, basic HTML and various WordPress Plugins like WooCommerce and Yoast to design, create and optimize blog posts, product listings and landing pages for clients. Studied social media algorithms and learned effective strategies to build a meaningful social presence for brands by increasing engagement, reach and followers. Collaborated with companies on digital strategies and tactics from small businesses to multi-million dollar brands.

• Server · Jakes Grill and Oyster House10-01-2019 – 08-01-2021

  Furthered interpersonal & communication skills. Learned effective teamwork and the importance of a strong team. Memorized the over 150 menu and drink offerings. Improved up-selling skills and customer relations. Demonstrated flexibility and strong multi-tasking skills. Thrived in a fast-paced environment.

• Server · The WORKS Gourmet Burger Bistro08-01-2017 – 01-01-2018

  Furthered strong interpersonal & communication skills. Learned effective teamwork and the importance of a strong team. Memorized the over 200 menu and drink offerings. Demonstrated flexibility and strong multi-tasking skills. Thrived in a fast-paced environment.

Education

• CourseraGoogle's Foundations of User Experience (UX) Design, UX/UI
• Sheridan CollegeAdvanced Diploma, Business Administration Marketing

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