Kati Watson

About

I’m a social and content strategist who loves building systems that let brands flourish, much like laying down the infrastructure for magic to happen. I believe in the power of a good funnel (yes, I’m that nerd), but I also keep things flexible enough to catch trends as they spark. Outside of work, you’ll find me deep in a fantasy novel, because I think we can all learn a thing or two from a little magic (hit me up if you have any good recommendations).

Experience

• Founder · Oak Hill Ave10-01-2019

  Working for anyone from anywhere. Oak Hill Ave specializes in blogging, social media campaigns, branding campaigns, email marketing/email retention plans, and community growth planning.

• Co-Founder/Senior Director of Community & Marketing · Dyslexia in Adults10-01-2020 – 03-01-2025

  Developed and executed compelling content strategies, including weekly blogs, email newsletters, and drip campaigns, resulting in a 75% increase annually in membership conversions. Managed a thriving community of over 100 members, overseeing memberships, access, and community interactions, ensuring a positive and inclusive environment. Authored informative and exclusive community guides on a weekly basis, providing valuable insights and fostering knowledge sharing among members. Coordinated successful live events, overseeing logistics, scheduling, and coordination, resulting in enhanced community engagement and attendance. Led the rebranding effort, guiding the overall direction, pricing strategy, and communication approach, resulting in a refreshed brand identity and increased market visibility.

• Digital Marketing and Operations Director · Crypto Knight12-01-2021 – 08-01-2023

  Led producing and publishing engaging audio and video podcasts, reaching a wide audience and driving content engagement. Played a key role in content strategy by scripting and developing creative ideas for YouTube videos, resulting in compelling and informative content for the channel. Utilized keyword and SEO research to optimize YouTube videos, increasing viewership by an impressive 330% within a 12-month period. Managed and coordinated live events on YouTube, Discord, and Twitter, ensuring smooth execution and engaging experiences for the community. Successfully collaborated with social media influencers and creators for media appearances, leveraging their reach and impact to enhance brand visibility and community engagement. Managed and grew a vibrant Discord community of over 100,000 members, fostering engagement, providing support, and ensuring a positive user experience. Oversaw the backend and customer-facing support for paid Discord memberships, ensuring seamless user onboarding, troubleshooting, and customer satisfaction. Developed and implemented a comprehensive Discord community moderator program, including training materials and guidelines, to maintain a respectful and inclusive environment. Achieved a 64% increase in paid Discord memberships through targeted promotional efforts and community engagement strategies. Managed channels, categories, and server permissions, optimizing the community structure and facilitating smooth communication and content organization. Implemented effective measures to reduce Discord spam posting by 75%, ensuring a higher quality user experience and maintaining community standards. Developed standard operating procedures (SOPs) for YouTube Studio operations, streamlining content creation and publishing processes, and ensuring consistent quality across audio and video podcasts.

• Marketing Manager · Kavaliro08-01-2016 – 10-01-2019

  Proactively produced compelling weekly blogs and quarterly email newsletters, engaging the audience and establishing thought leadership within the industry. Successfully managed daily social media presence across multiple platforms (Instagram, Facebook, LinkedIn, and Twitter), creating engaging content and increasing brand visibility. Implemented Hubspot CRM Company-wide, optimizing customer relationship management processes and improving overall efficiency. Developed and executed customized onboarding and training programs for new employees, ensuring a smooth transition and accelerating their integration into the company culture. Strategically built and executed a contractor check-in email campaign, resulting in a remarkable 26% increase in retention rates and fostering stronger relationships with contractors.

• Patron Services Coordinator · Orlando Ballet10-01-2015 – 08-01-2016

  Drove business growth by coordinating impactful sales and promotion initiatives, resulting in a remarkable 26% increase in revenue and a significant 42% boost in event attendance. Developed and executed a comprehensive social media strategy, achieving impressive results with over 200% increase in impressions and engagement, effectively expanding brand reach and enhancing audience connections. Established brand guidelines and standard operating procedures (SOPs) for both traditional and digital media, ensuring consistent and cohesive messaging across all platforms and campaigns. Created compelling content for various channels, including social media, radio, and TV campaigns, effectively engaging audiences and driving brand visibility. Acted as the primary liaison to creative and media buying partners, securing over $250k worth of in-kind marketing products and services, driving cost-effective strategies, and maximizing brand exposure.

• Founder · Oak Hill Ave10-01-2019

  Oak Hill Ave is a full-service marketing shop that provides strategy and implementation for email marketing and social media campaigns, as well as influencer management, blogging, editorial, guide, deck, and webinar design. We drive real engagement from real people.

• Founder/Senior Director of Community & Marketing · Dyslexia In Adults10-01-2020 – 03-01-2025

  Shape digital media strategy and ensure alignment with goals. Lead implementation of campaigns and projects, adjusting strategies as needed to meet KPIs. Oversee day-to-day tasks and long-term project development. - Successfully grew social media accounts from 1,000 to 100,000 followers, leveraging creative content design and trend analysis. - Implemented email marketing strategy, utilizing A/B testing to optimize engagement, resulting in a 400% increase in subscribers within a year. - Launch paid membership community with over 500 global members, hosting live events and creating high-quality content, resulting in a 75% increase in member engagement and retention.

• COO & Director of Digital Marketing · CryptoKnight12-01-2021 – 08-01-2023

  Directed digital media strategy for CryptoKnight, a leading crypto news and entertainment company, driving significant expansion and engagement across multiple platforms. - Achieved a 50% increase in follower count on social profiles within six months through marketing analytics and content design. - Produced long and short-form content for YouTube, podcasts, and industry expert interviews, enhancing brand visibility and sales. - Implemented operational optimizations resulting in a staggering 3,000% growth in subscribers and a 75% decrease in customer service requests within three months. - Managed major brand and influencer partnerships from strategy to execution, further solidifying CryptoKnight's position in the crypto industry.

• Marketing Manager · Kavaliro08-01-2016 – 10-01-2019

  Implemented effective PR and marketing strategies to elevate brand visibility and generate leads. Additionally, optimized internal and external communication practices by developing SOPs for streamlined operations. - Managed external and internal PR/marketing, including social media strategy, blogs, and events, to build brand awareness and generate leads in under 1 year. - Implemented HubSpot, streamlining customer relationship management and improving customer experience in 60 days. - Established robust marketing analytics capabilities, optimizing performance and ROI, leading to a 15% improvement in marketing efficiency within 6 months.

• Digital Content Coordinator · Orlando Ballet10-01-2015 – 08-01-2016

  Led sales and promotional efforts, ensuring consistent messaging across media platforms and executing a dynamic social media strategy to expand brand reach and deepen audience connections. - Developed and implemented a comprehensive social media strategy, resulting in an increase of 200% in impressions/engagement, expanding brand reach and audience connection. - Established brand guidelines and SOPs for both traditional and digital media, ensuring consistent and cohesive messaging across all platforms and campaigns. - Drove business growth by coordinating impactful sales and promotion initiatives, resulting in a remarkable 26% increase in revenue and a significant 42% boost in event attendance.

Education

• West Texas A&M UniversityBachelor of Fine Arts (B.F.A.), Dance

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