Betty K.

About

Experienced freelance graphic designer with a knack for crafting impactful designs that resonate across various mediums. From overhauling campaigns for political candidates to empowering non-profits with compelling branding, I thrive on delivering unique solutions that amplify messaging and drive engagement. I bring a versatile skill set encompassing print and digital design, motion graphics, and website design.

Experience

• Freelance Graphic Designer · VDS Digital Agency2024-06-01 –
• Graphic Designer · Freelance05-01-2019

  • Conceptualized and created strategic design solutions across various mediums such as branding, packaging, social media, ads, signage, and presentations. • Collaborated with marketing teams to optimize user engagement through A/B testing and performance-driven design. • Presented and defended creative concepts to clients, articulating design rationale clearly and effectively.

• Design Intern · CITYarts, Inc.2018-09-01 – 2018-12-01

  Designed creative event invites, edited promotional materials, achieving more reach and revamped the website via Squarespace

• Graphic Design Intern · Nova Concepts2018-06-01 – 2018-07-01

  Built client pitch decks, created project moodboards, and brought company T-shirt concepts to life through mockups

• Freelance Graphic Designer · Freelance06-01-2019

  • Create multi-format marketing collateral including print sell sheets, one-pagers, decks, digital graphics and email assets supporting brand, sales and campaign needs across agencies, nonprofits and small–mid-sized businesses. • Build brand-consistent visual systems (typography, color palettes, templates, iconography) that strengthen cohesion and streamline asset production. • Produce platform-specific digital content (static, carousel, animated GIFs, and short-form motion), boosting engagement and clarity across social and web channels. • Design event-related print materials, signage, banners and environmental visuals that enhance on-site communication and attendee experience. • Partner with sales, marketing, pr, strategy, and copy teams to translate goals into polished, on-brief creative with reliable turnaround. • Manage multiple concurrent projects with clean file organization and production-ready exports, reducing revision cycles by up to 30% andimproving delivery efficiency.

Education

• City Tech, CUNYBachelor of Technology - BTech, Communication Design Management

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