Mary Scholten

About

Digital designer specializing in web UX and brand execution for modern brands. Experienced translating brand identity into polished websites, landing pages and campaign assets with a focus on usability and conversion. Freelance Web & Brand Designer delivering human-centered design solutions for startups and small businesses across web, UI, and marketing assets.

Experience

• Digital Content Advisor · EPA06-01-2024 – 07-01-2025

  Led large-scale website migration from Sitecore to Drupal, ensuring alignment between brand, user experience and accessibility; Rebuilt hundreds of pages with a focus on user journeys, hierarchy and accessibility; Conducted QA and implemented improvements to enhance usability and performance; Created documentation and design standards to ensure consistency across the site.

• Digital Communications Officer (Web UX & Design) · North Sydney Council06-01-2022 – 01-01-2024

  Led the UX and redesign of a council website, improving branding, navigation, structure and accessibility; Delivered measurable UX improvements, including reduced support requests and faster access to key information; Conducted a full content and navigation audit to simplify user journeys and improve conversion; Established a digital style guide to ensure consistency across typography, icons and components.

• Marketing Manager · TheDriveGroup01-01-2022 – 06-01-2022

  Led implementation of a rebrand across all digital and marketing touchpoints; Designed and produced cohesive brand assets across web, social, email and internal materials; Created templates and systems to ensure consistent brand execution across teams.

• Marketing Coordinator (Graphic Design) · Stride Mental Health07-01-2021 – 01-01-2022

  Designed digital and print assets aligned with brand guidelines across multiple campaigns; Managed, created and scheduled social media content on multiple platforms; Created digital assets such as social posts, banners, and design templates; Designed and printed collateral such as brochures, flyers, service guides and signage to promote national mental health and disability services.

• Freelance Web & Brand Designer · Freelance / Self-Employed01-01-2020 –

  Develop brand identities and visual directions for growing businesses; Design and build brand-aligned websites and landing pages for creative and small businesses; Partner with clients to identify UX improvements and implement solutions to enhance usability and conversion; Create launch-ready digital assets, including web graphics, banners and branded elements; Design marketing collateral across digital channels, including social content, newsletters and campaign assets.

Education

• University of Saint ThomasB.A., Computer Science

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