Bhavana Andra

About

With a Master's degree in Human Computer Interaction from the University of Michigan-Dearborn and a Bachelor's degree in Graphic Design from the National Institute of Fashion Technology, Kolkata, I am a seasoned UI/UX designer with a strong background in user-centered design. Currently at Divinity Science, I have improved customer satisfaction by 25% through strategic design solutions. My experience includes roles at Toothlens and Campus Sutra, where I enhanced product usability and customer engagement. I have a proven track record in conducting user research, developing design systems, and collaborating with cross-functional teams in Agile environments. My work at the University of Michigan-Dearborn as a UX Research Assistant honed my skills in data analysis and project coordination. I am passionate about creating intuitive and engaging user experiences that align with business goals.

Experience

• UI/UX Designer · Divinity Science06-01-2024

  Conducted user interviews to identify common frustrations, presented the data to stakeholders, addressed the key pain points that gained a 25% increase in customer satisfaction and conversion rates. Designed a scalable design system and high-fidelity mobile app prototype, presenting it as part of a successful Kickstarter campaign focusing on design patterns and design solutions. Collaborated with Product Managers in an Agile environment to align business requirements with user-centered design strategies. Created detailed design concepts, storyboards, and journey maps to represent user experiences for better communication within the team.

• UX Designer · Toothlens01-01-2024 – 05-01-2024

  Applied ideation sessions to create iterative wireframes and rapid prototypes, this collaborative approach increased product usability and customer engagement by 5%. Performed heuristic evaluations and usability testing, to validate our design concepts and hypothesis. Collaborated with cross-functional teams to ensure design feasibility within the framework, reducing development time by 10%. Simplified information architecture and navigation design as per standards according to WCAG 2.1 for better usability by users. Day-to-day stand-ups and sprint reviews to the UX Team were done using JIRA for an improved project scope and alignment of the team.

• UX Research Assistant · University of Michigan-Dearborn08-01-2023 – 12-01-2023

  Collaborated with researchers on an in-depth literature review, emphasizing UX research methodologies in automated vehicles and incorporating key findings. Engaged in project coordination, working closely with a multidisciplinary team and embracing agile methodologies to collect, analyze, and interpret data, fostering a culture of innovation and iteration. Conducted usability research analysis, by participating in qualitative assessments through one-on-one interviews, and integrating quantitative data for comprehensive insights. Developed use cases to gain insights into target market.

• Product Designer · Campus Sutra04-01-2022 – 10-01-2022

  Implemented a product strategy, featuring trending items and creating carousels for elevated user engagement. Utilized market research for strategic design decisions, applying a human-centered design thinking methodology for a 6% increase in positive customer feedback. Utilized thorough market research to understand consumer preferences, ensuring cohesive and consistent strategic design decisions. Facilitated collaborative design based on the acquired insights.

• UI/UX Designer · ANUSHREE REDDY DESIGN COMPANY PRIVATE LIMITED06-01-2019 – 12-01-2021

  Introduced a profile feature on the webpage, allowing users to access and track their updated measurements, resulting in a 2.5% increase in click-through engagement by providing a convenient and user-centric interface. Incorporated a sketching space on the garment profile, empowering users to customize designs for enhanced customer experience.

Education

• University of Michigan-DearbornMaster's degree, Human Computer Interaction
• NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATABachelor's degree, Graphic Design

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