Bianca Zongrone Jefferson

About

With a robust educational background and diverse professional experience, this accomplished individual has made significant strides in the fields of business, design, and education. Holding an MBA from Boston University's Questrom School of Business, they have also pursued graduate coursework in Industrial and Organizational Psychology and Organizational Behavior. Their career spans roles such as Director of Product Design and Research at CompanyCam, where they lead innovative design solutions, and Adjunct Professor at Nebraska Wesleyan University, where they mentor future leaders. As a founding member of The Old Girls Club, they advocate for women's empowerment across industries. Additionally, as the owner of Maebean, LLC, they provide expert UX design services, enhancing user experiences for various platforms. Their commitment to excellence and innovation is evident in their contributions to both academia and industry.

Experience

• Adjunct Professor · Nebraska Wesleyan University01-01-2025

  Teaching and mentoring students in their field of expertise, contributing to curriculum development, and participating in academic committees.

• Director of Product Design and Research · CompanyCam05-01-2023

  Leading the product design and research team to develop innovative solutions, overseeing design processes, and ensuring alignment with company goals.

• Owner / Designer · Maebean, LLC05-01-2018

  Contributing to the growth and success of women-owned small businesses and venture capital firms by providing expert UX design services and tailored solutions. Utilizing targeted research and testing to create user-friendly designs for web, WordPress, Squarespace, iOS, and Android platforms. Collaborating with clients to ensure their vision is realized while staying within project constraints and timelines. Clients include: HerHeadquarters, Destination Bach, and Kroma.ai.

• Sr. Product Designer / Product Design Manager · Hudl06-01-2019 – 04-01-2021

  - Only designer from a team of 20 product designers to be supporting an entire stack of development teams dedicated to improving internal business processes through enhanced foundational systems - Introduced customer journey mapping and service blueprints to identify pain points and understand suboptimal processes to be improved - Researched an internal project and designed the billing tool that helped Hudl save over 1,000 hours a year in building bundled subscriptions for US high schools - Reintroduced Hudl’s design internship program for college students; sourced, interviewed and hired interns, and created a development program for their summer internship

• Product Design Manager · WP Enginer04-01-2021 – 06-01-2022

  - Led 7 associate- to senior-level designers and design strategy for 3 product lines that exceeded $30 million ARR - Evangelized and led an internal guild focusing on accessibility; improved the accessibility of a design system that was out of WCAG compliance - Created the interview guide and job ladders for the design organization of more than 20 designers - Created curriculum for “Product Design Camp”, an apprenticeship program to help employees in customer support make a career change to product design

Education

• Questrom School of Business, Boston UniversityMaster of Business Administration - MBA
• Villanova UniversityMaster of Science, Human Resource Development
• Rensselaer Polytechnic InstituteBachelor of Science, Business and Management

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