Aaron Ondler

Aaron Ondler

UX/Product Design Leader | 20+ Years Building Enterprise B2B SaaS | Research-Driven Design Strategy

21 yrs experience · Portland, OR · <10 hrs/week

About

UX leader and product designer with 20+ years building scalable enterprise B2B SaaS products. Expertise in building unified design systems, mentoring design teams, and delivering data-driven product solutions through user research. Balances strategic leadership with hands-on design execution to drive cross-functional product success.

Skills

AccessibilityAdobe Creative SuiteAffinity DiagramsAgileBalsamiqCard SortingCollaborationData VisualizationDesignDesign ResearchDesign SystemsDesign ThinkingDigital DesignFigmaGraphic DesignHeuristic EvaluationHigh Fidelity PrototypeInformation ArchitectureInformation DesignInvisionLean Six SigmaLow-fidelityMentoringPhotoshopProcess ImprovementProcess OptimizationProduct DesignProduct StrategyPrototypingRapid PrototypingResearch DesignSaaSSketchStorybookTeam BuildingTeam ManagementTypographyUI/UX DesignUXUX CopywritingUX StrategyUX WritingUX researchUsability TestingUser FlowsUser Interface DesignUser PersonasUser ResearchUser-Centered DesignVisual DesignWeb AccessibilityWeb Design

Experience

  • UX/Product Design Lead · Hudson MX12-01-2022 – 10-01-2024

    • Led UX and product design across 20 global scrum teams, improving product usability by 30%. • Partnered closely with product managers and engineering leads to define requirements and ensure feasible solutions. • Developed and implemented a comprehensive design system, reducing UI inconsistencies and accelerating development cycles for a team of designers and developers by 25%. • Implemented accessibility improvements, achieving WCAG 2.1 AA compliance. • Applied Agile UX principles to streamline design processes across teams, significantly enhancing collaboration and accelerating product development cycles. • Conducted quantitative and qualitative user research to drive data-driven decisions and boost user engagement. • Finalist for HMX Elite awards: ‘Achieve That Extra Mile’ and ‘Innovator of the Year’ for product innovation and collaboration. • Provided strategic guidance to UX and product designers, enhancing team performance and growth.

  • Director of UX/Product Design · Comscore, Inc.03-01-2021 – 10-01-2022

    • Directed UX and product design for 40+ digital products, contributing to $400M in annual revenue. • Implemented Lean UX methodology with rapid iteration, doubling design delivery speed. • Architected and rolled out a comprehensive design system, unifying the user experience across multiple products. • Led weekly design reviews with product and engineering stakeholders to align on technical constraints and optimize implementation efficiency. • Collaborated with C-level executives to align UX strategy with business goals, resulting in a 22% increase in customer satisfaction scores.

  • Senior UX/Product Design Manager · Comscore, Inc.2016 – 03-01-2021

    • Streamlined design workflows between TV and Digital divisions, reducing project timelines by 15% with Lean UX methodologies. • Conducted quantitative and qualitative user research with industry partners, improving customer satisfaction by 25%. • Rebranded web applications, enhancing brand consistency and user engagement.

  • UX/Product Design Manager (Rentrak) · Comscore, Inc.05-01-2011 – 2016

    • Led UX and product design for 20 public websites and SaaS platforms, improving user flows and reducing bounce rates. • Spearheaded a 'Report Builder' tool for TV analytics, collaborating with engineering and product teams to successfully consolidate 200+ reports into one unified interface. • Reduced design iteration cycles 40% through rapid prototyping of wireframes and user flows. • Collaborated with marketing team to standardize UI elements, strengthening brand cohesion.

  • Senior UX/Product Designer (Rentrak) · Comscore, Inc.03-01-2003 – 05-01-2011

    • Led UX and product design for multiple digital applications and websites while collaborating with marketing team. • Conducted usability testing, A/B testing, and user interviews, reducing user error rates by 20%. • Designed and developed an e-commerce site for 40,000 local DVD and video retailer stores. • Built the UX/product team from ground up, establishing design processes while serving as lead designer.

Education

  • Iowa State UniversityArchitecture and Graphic Design
  • Lane Community CollegeAssociate in Arts (AA), Graphic Design

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