About
With a robust background in marketing and UX design, I have cultivated a diverse skill set through both education and professional experience. I hold a Master of Business Administration in Marketing from Amity University Mumbai and a Postgraduate Certificate in Marketing Management from Fanshawe College. Currently, I am enhancing my expertise with a Google UX Design Professional Certificate from Coursera. My career began as a Marketing Intern at UP ON THE STAGE, where I honed my skills in web and social media management. I then advanced to roles at Teleperformance, where I served as a Digital Account Strategist and later as a Senior Strategist, focusing on digital marketing and campaign optimization. Currently, as a UI/UX Designer at Halton Community & Cultural Association, I lead user-centered design projects, emphasizing accessibility and senior-friendly solutions, while collaborating with cross-functional teams to create intuitive digital interfaces.
Experience
- UI/UX Designer · Halton Community & Cultural Association10-01-2023
Responsible for leading user-centered design projects, focusing on improving accessibility and enhancing the digital experience for community members. Key responsibilities include conducting user research and usability testing to inform senior-friendly design solutions, collaborating with cross-functional teams to create intuitive digital interfaces for community-focused events, developing wireframes, prototypes, and high-fidelity designs using Figma to ensure alignment with accessibility standards, applying inclusive design principles to meet the needs of diverse user groups, particularly seniors, and continuously iterating on designs based on feedback from usability testing and stakeholder input.
- Senior Strategist · Teleperformance08-01-2023 – 10-01-2023
Contributed to strategic initiatives aimed at improving digital marketing outcomes for clients. Responsibilities included developing data-driven user personas and strategic plans to enhance digital engagement and campaign performance, utilizing design thinking to align campaign strategies with user needs, collaborating across departments to ensure consistent, user-centric approaches in marketing and design, and mentoring junior team members on research methods and campaign strategy development.
- Digital Account Strategist · Teleperformance02-01-2022 – 08-01-2023
Supported Google Ads campaigns by leveraging market research and data analysis to drive effective lead generation and campaign optimization. Responsibilities included conducting detailed market research to inform the creation of more targeted and impactful digital campaigns, using data insights to optimize digital strategies and improve user engagement, and collaborating with marketing teams to ensure campaigns are aligned with user journeys and business goals.
- Marketing Intern · UP ON THE STAGE05-01-2017 – 07-01-2017
Managed web, social media, and brand initiatives, collaborated with marketing, design, and project management teams, facilitated customer communication, and maintained comprehensive customer records.
Education
- CourseraGoogle UX Design Professional Certificate
- Fanshawe CollegePost graduation certificate, Marketing management
- Amity University MumbaiMaster of Business Administration - MBA, Marketing
- Thakur College Of CommerceBachelor of Commerce - B.Com, Business/Commerce, General
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