Ranna Adhikari

About

With a robust educational background in Interactive Telecommunications, Design and Innovation, and Business Administration, I have honed my skills in user experience design, research, and business strategy. My professional journey includes impactful roles such as User Experience Designer at The Param Science Experience Centre, where I enhanced workflow efficiency and user satisfaction. At The Lovefools, I led service design initiatives that significantly improved customer engagement and operational efficiency. As a Lead Broadcaster at Swoo and fame Digital, I developed engaging content and built loyal viewer communities. My role as a Marketing Strategist at World Wide Open involved crafting successful social media strategies for major film productions, contributing to significant box office successes. My diverse experience across industries showcases my ability to blend creativity with strategic thinking to drive user-centric solutions and business growth.

Experience

• User Experience Designer and Researcher, Communication Designer and Business Strategist · The Param Science Experience Centre04-01-2022 – 08-01-2022

  Collaborated with cross-functional teams to define user needs and requirements for internal tools, enhancing workflow efficiency by 25%. Led the redesign of the company's internal communication systems, creating intuitive user flows and wireframes to simplify complex operations for non-technical users. Utilized a budding design system to ensure consistency across multiple platforms and improve overall user experience by 90%. Partnered with engineers to optimize the company's website, improving information architecture and ensuring seamless collaboration between stakeholders and meet functional requirements. Led UX research initiatives to enhance brand perception and investor trust, improving overall user satisfaction by 90%. Conducted heuristic evaluations, usability tests, and interviews to gather insights on user needs and pain points. Collaborated with cross-functional teams, including project managers, engineers, and stakeholders, to align UX research with business objectives. Provided recommendations for user journey mapping and interaction touchpoints, driving strategic decisions in communication design and branding.

• Lead Service Designer, Researcher and Marketing Executive · The Lovefools08-01-2019 – 05-01-2021

  Designed and optimized business workflows to improve internal tools and services, increasing operational efficiency by 15%. Worked closely with diverse teams to design new and intuitive user flows, boosting user engagement by 20% and introduced Rehearsal Dinners and Speakeasy formats as well as online services. Collaborated with stakeholders to align business needs with user-centric solutions, creating efficient and reusable workflows that improved customer experiences during the pandemic as well as brought the restaurant on par with Michelin standards. Spearheaded UX research to enhance customer experience and engagement, leading to a 50% increase in user interaction. Conducted user interviews, surveys, and market analysis to inform product design and service innovations. Developed personas and journey maps to align design strategies with user expectations, refining service design and introducing new formats like Rehearsal Dinners. Collaborated with stakeholders to translate research insights into actionable product and service improvements.

• Lead Broadcaster, Researcher and Content Designer · Swoo01-01-2018 – 11-01-2018

  Built an intuitive system of live broadcasts and user interaction features, simplifying complex workflows and increasing user engagement. Built a community of loyal viewers from India and UAE for the app as the most followed and viewed broadcaster within the genre. Conceptualised new viewer experiences by introducing more live events on the channel such as unboxings, live purchases and discussion sessions. Collaborated with teams to identify opportunity spaces for improving tool usability and tool design, resulting in the launch of new user-driven features for the technology platform. Led UX research for gaming content, focusing on user behavior analysis and community feedback to enhance broadcast experiences. Introduced interactive features, such as live gaming sessions and walkthroughs, based on user feedback and engagement metrics. Conducted in-depth analysis of gaming trends and user preferences, translating findings into strategic content design.

• Marketing Strategist, Researcher and Visual Designer · World Wide Open06-01-2018 – 08-01-2018

  Bolstered social media presence for movie production houses such as Red Chillies Entertainment, Dharma Productions, Yash Raj Films and Fox Star Hindi and increased engagement by 30%. Designed the narration and marketing strategies with the director of the critically acclaimed Hindi movie Stree, contributing to a worldwide box office profit of Rs.180.76 Crores ( $21.66 million ). Engaged in graphic design and copywriting to create social media content to make the brand content more relatable for the target audience. Conducted research and user testing for the marketing campaign of Stree (2018), analyzing target demographics to shape a digital marketing strategy that contributed to a global box office success. Performed user insights research to tailor social media engagement strategies, increasing online interactions by 30%.

• Lead Broadcaster, Researcher and Content Designer · fame Digital Private Limited (#fame)10-01-2015 – 08-01-2016

  Analysed new technology, covered gadget launches and provided critique for video games by hosting live broadcasts. Built a community of loyal viewers for the app while being the only female broadcaster and live gameplay streamer within the genre. Scripted and curated experiences to expand the app content onto platforms like YouTube for new user engagement. Analysed new technology, covered gadget launches and provided critique for video games by hosting live broadcasts. Built a community of loyal viewers for the app while being the only female broadcaster and live gameplay streamer within the genre. Scripted and curated experiences to expand the app content onto platforms like YouTube for new user engagement.

Education

• New York UniversityMaster's degree, Interactive Telecommunications Programme
• ATLAS SkillTech UniversityPost Graduate Degree, Design and Innovation
• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)Bachelor of Business Administration - BBA, Business Administration and Management, General

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