Blanche Rodriguez

About

Hi, I’m Blanche! As an Art Director, I am a creative professional with extensive experience in visual design and branding. I have a strong eye for detail and a passion for using design to tell compelling stories and engage audiences. I studied Visual arts in Mohole, Milano: Graphic Design, Photography, and also Web Design. Plus I'm speaking 5 languages such as Italian, French, English, Spanish, and a bit of Portuguese. I have worked with a range of clients, from fashion buyers to final clients in the shop. I am skilled in a variety of design software like Adobe and have a proven track record of delivering high-quality work on time and on budget. I am a team player and enjoy collaborating with others to bring ideas to life.

Experience

• Art Director, Photographer, Print and Digital Product Manager, Fashion Stylist, Social Manager · MARIA CALDERARA S.R.L.01-01-2012 – 10-01-2022

  Responsible for the creation of models, managing print and digital products, and developing themes for various collections of jewelry, clothing, and scarves. Assisted fashion stylists in selecting outfits for movies, fiction, and television, providing wardrobe options for actresses, singers, and influencers. Managed brand identity through packaging, tags, and graphic communications designs. Developed price lists, newsletters, and served as a front-end developer for the website. As an art director, handled casting, fitting, and shooting collections, and coordinated the team for sound and video. Managed brand marketing for social campaigns, creating and developing ideas independently. Worked on numerous campaigns, including Tutti Frutti SS12, Yellow Birds FW 12/13, and others. Contributed to the art direction of photos, book design, and video sound for campaigns like #O FW 22-23.

• Executive Managing Director · MARIA CALDERARA S.R.L.11-01-2012 – 07-01-2014

  Started as a clerk and quickly advanced to the role of managing director. Played multiple roles, including window dressing, and contributed to the creative direction of the shop located at 23 rue du Cherche Midi, 75006.

• Stage & Collaboration · Galleria Massimo Minini11-01-2011 – 06-01-2012

  Engaged in various roles at the gallery, including organizing the space, explaining exhibitions to visitors, assisting with the preparation of art expos, and cataloging artworks. Transitioned from a stage role to collaboration, maximizing the learning experience in art fundamentals.

Education

• MoholeWeb and digital media, Progettazione pagine web, contenuti digitali/multimediali e risorse informative
• Lusa Portuguese SchoolPortuguese, Language
• Instituto CervantesEspanol, C1
• MoholeAdobe Creative, Graphic Design
• UCLACanto, Musicologia ed etnomusicologia
• Accademia Musica ModernaSinging, annual year
• Istituto Europeo di DesignSound Design, Sound
• Liceo Leonardo BergamoDiploma linguistico, Lingue, letterature e linguistica romanze
• Liceo Newtondiploma lingue, Lingue, letterature e linguistica romanze
• Liceo Veronica GambaraDiploma linguistico, Lingue, letterature e linguistica romanze
• Scuola media superiore MarconiDiploma scuola media, Lingue, letterature e linguistica romanze
• Scuola Orsolinescuola elementare, Scuole elementari

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