Victoria Acosta

About

I’m a multidisciplinary marketing professional with over six years of experience in the fashion and lifestyle industries, crafting innovative campaigns and brand experiences that blend emotional storytelling with strategic performance. My background spans digital marketing, content production, fashion styling, and brand communication, allowing me to approach projects with both a creative and analytical mindset. I specialize in transforming brand narratives into impactful visuals and campaigns across e-commerce, social media, and editorial platforms. From concept development to on-set execution, I’ve worked closely with designers, creative teams, and clients to deliver cohesive, visually-driven marketing strategies that resonate with audiences and drive meaningful engagement. I thrive at the intersection of aesthetics and strategy, and I’m passionate about helping brands create authentic connections with their audience.

Experience

• Creative Services Coordinator · Amazon08-01-2025 – 12-01-2025

  Focused on brands like Disney, HBO, Atresmedia, AMC, Armani, Dolce & Gabbana, L'Oreal, Coca Cola, Redbull, Geox, among others. Developed and executed 360 high-impact creative paid media campaigns for the European entertainment, softlines (fashion), hardlines (electronics) and Consumer Packaged Goods managing end-to-end processes from concept to delivery and ensuring alignment with brand’s and performance KPIs. Collaborated with cross-functional internal teams and external partners across Europe, North and South America to deliver localized, engaging content, coordinating resources and budgets to maximize campaign impact. Leveraged data-driven insights to optimize creative performance, track metrics, and continuously improve results across multiple digital formats and platforms (Prime Video, Fire TV, Amazon.com, Twitch, among others).

• Art Director & Social Media Content Producer01-01-2021 – 07-01-2025

  Led the creative production and art direction of e-commerce and editorial campaigns across fashion and lifestyle for data-based creative campaigns to maximize engagement and trend relevance within a Gen Z and Millennial audience. Collaborated and communicated effectively with internal and external creative teams, including photographers, brands, and press houses, to deliver visually compelling and brand-aligned content. Oversaw budget and resource allocation to ensure strategic use of assets for campaign creation. Managed garment shopping, sample management, and collaboration with press houses and brands for styling influencers and celebrities for editorials and events. Created fashion video content for TikTok using data-based creative strategies to maximize engagement and trend relevance within a Gen Z and Millennial audience.

• Digital Marketing Manager · WOODENDOT01-01-2023 – 06-01-2024

  Created the yearly marketing plan with quarterly KPIs based on previous data analysis, encompassing all digital channels with focus on e-commerce. Strategized and planned product launches and special campaigns (Black Friday) with innovative approaches, while overseeing their execution. Developed performance-driven paid media strategy, budget allocation, and data analysis for META, Google, Tiktok, and Pinterest ads achieving measurable KPIs for e-commerce and brand awareness internationally. Collected data and performed performance analysis to identify key trends and insights that drove strategic decisions and actions for optimization including e-commerce strategy and management. Planned and strategized email marketing including newsletters, conversion flows, post-purchase, and loyalty flows. Directed influencer collaborations from start to finish, including discovering new talent, selection, pro relationships, negotiation, and content guidelines as well as overall Social Media strategy. Negotiated with marketplaces (Amazon, 1stDibs, Miravia, etc) and oversaw product integration and overall content strategy to affiliate the brand with top global markets. Managed a dynamic marketing team of 3 team members, fostering a collaborative environment and effective results.

• Digital Marketing Specialist · WOODENDOT05-01-2020 – 12-01-2022

  Developed comprehensive brand marketing strategies across multiple channels, including email, social media, paid media, and website. Directed art and creative vision for digital campaigns supporting product launches. Styled and sourced elements for product photography to ensure visual consistency and appeal. Established and managed influencer partnerships to enhance product placement and brand reach. Analyzed marketing performance metrics and prepared reports to measure goal achievement and optimize paid media strategies.

• Marketing Intern · WOODENDOT11-01-2019 – 05-01-2020

  Ideated, created, and scheduled engaging social media content to drive audience interaction. Sourced and managed relationships with influencers and collaborators to amplify brand presence. Implemented SEO best practices to improve organic search visibility and website traffic. Researched and wrote blog content aligned with brand voice and marketing goals. Performed regular website maintenance to ensure optimal performance and user experience.

Education

• EAE Business SchoolMaster's degree, Marketing and Sales
• ELLE EducationPostgraduate Degree, Marketing for Fashion and Luxury Brands
• IED MadridPostgraduate Degree, Art Direction and Fashion Styling
• Full Sail UniversityBachelor of Science (B.S.), Digital Arts and Desing
• Universidad Metropolitana (VE)
• Colegio Maria InmaculadaHigh School Diploma

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