Bonyetta Brison-Kitts

About

Public Relations and Communications strategist with 20+ years of experience driving media relations, strategic campaigns, executive visibility, thought leadership, and stakeholder engagement across healthcare, biopharmaceutical, technology, sports, entertainment, and consumer sectors. Founder/owner of The Brison Group, Inc., with a track record of securing high-impact earned media for major brands and events, developing messaging and press materials, and leading media training and cross-platform campaigns.

Experience

• Public Relations and Communications Consultant/Owner · The Brison Group, Inc.07-01-2013

  Develops and implements strategic communications and media relations campaigns for B2B and B2C clients in healthcare, biopharmaceutical, technology, sports, entertainment, and consumer sectors. Supports executive visibility, thought leadership, and strategic communications for leadership teams and subject matter experts. Leads media briefings, executive media training, and press engagement supporting client campaigns, announcements, and media interviews. Develops communications materials including press releases, pitches, and messaging supporting media visibility, public engagement, and brand positioning. Identifies key conferences and tradeshows and provides tradeshow support for C-suite executives and sales and marketing leaders. Launches and manages cross-platform advertising campaigns for healthcare and biopharmaceutical clients, utilizing analytics to optimize messaging for target audiences.

• Public Relations and Marketing Specialist · Phase 3 Communications (formerly EOS Marketing & Communications)07-01-2010 – 07-01-2013

  Clients included Coca-Cola, Feld Entertainment (Disney On Ice, Monster Jam, and Ringling Bros. and Barnum & Bailey), The Community Foundation for Greater Atlanta and Whitfield Academy. Developed and implemented strategic public relations and marketing campaigns for consumer, nonprofit, sports, entertainment, and real estate clients. Led media outreach securing local, regional and national media coverage. Drafted pitches, press releases, blog content, and award submissions while identifying media and speaking opportunities supporting client visibility and public engagement. Provided media training and communications support for executives and spokespersons. Planned and executed special events and promotional campaigns supporting client visibility and audience engagement.

• Freelance Account Executive · Communications 2109-01-2006 – 03-01-2011

  Provided media relations support for clients including Kellogg’s, Southeast Dairy Association, and United Dairy Industry of Michigan. Executed targeted media outreach securing coverage on CNN and in American City Business Journals, Southern Living, Veranda, and the Washington Post.

• Freelance Media Relations Manager · Peloton Sports2008 – 08-01-2008

  Provided media relations support for national sports events including Tour de Georgia, the USPRO Cycling National Championships, and the ING Georgia Marathon & Half Marathon. Secured national and regional media coverage supporting event visibility, sponsorship engagement, participation growth, contributing to more than 1 billion media impressions and $2.7 million advertising value.

• Public Relations and Communications Consultant/Owner · The Brison Group, Inc.09-01-2005 – 08-01-2011

  Developed and executed public relations and marketing campaigns for sports and entertainment clients. Secured regional and national media coverage supporting live events, athlete youth camps, album releases and campaigns that generated more than 1 billion media impressions and large-scale regional activation.

Education

• Georgia State UniversityM.S., Sports Administration, Emphasis in Media and Public Relations
• University of GeorgiaB.A., Speech Communication; Minor in Mass Communication

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