Brandon Hunt

About

Graduating with a Bachelor's degree in Cinema from San Francisco State University in 2005, [Name] has built a robust career in social media and content production. Currently serving as the Director of Social at Layer, [Name] oversees social media strategy and team management. Previously, [Name] was the Creative Director at Layer, focusing on creative development, script writing, and project management. At IGN Entertainment, [Name] held multiple roles, including Social Branded Producer and Social Media Producer, where responsibilities ranged from developing branded content to producing original social media content. [Name] has a proven track record in managing high-profile campaigns, live event coverage, and fostering relationships with clients and third-party contacts. With extensive experience in social media growth strategies and content production, [Name] excels in aligning social media initiatives with broader marketing goals.

Experience

• Director of Social · Layer09-01-2023 – 05-01-2024

  As Director of Social, likely responsibilities include overseeing social media strategy, managing social media teams, and ensuring alignment with overall marketing goals.

• Creative Director · Layer02-01-2021 – 02-01-2024

  Creative development, Script writing, Pitch development, Project Management

• Social Branded Producer · IGN Entertainment03-01-2019 – 02-01-2021

  BRANDED CONTENT: Participate in RFP brainstorms, representing the social team in content pitches, developing social first opportunities. Develop and streamline vetting processes to target high value RFPs with potential for natural social alignment. Develop and streamline filtering processes to prevent expenditure of social resources on RFPs that are either unlikely to sell through or whose asks would compromise our social voice and tone. Research new opportunities to maximize platform performance and test and integrate them into the workflow. Act as liaison between the Social team and the Sales, Integrated Marketing, Editorial teams to safeguard the voice and S&Ps of Social content throughout the process of ideating, pitching, and developing branded content. Translate client asks in RFPs into concrete branded deliverables, and communicate or assign those deliverables to the Social team. Maintain relationships with 2nd and 3rd party contacts and clients and assure projects move forward smoothly to completion. Develop and produce, or oversee and assure the quality of, social content with a Sales/Integrated Marketing focus. Oversee platform-specific administration duties to make sure they are properly integrated into the workflow of other teams that require their services. Track all projects, creating benchmarks and case studies for sales teams. Proactively support sales, branded and IM teams with social data and any requests that support KPIs of the social team. CORE SOCIAL FIRST CONTENT: Brainstorm content for feeds based on social listening to whats happening on the internet. Develop custom content for Instagram stories. LIVE EVENT COVERAGE: Brainstorm and develop social first ideas for red carpets, junkets, openings, and fan events. Travel to events to produce custom short-form videos and/or IG stories to enhance IGN partnerships. Work with editorial to adapt and optimize their live event coverage for a social audience.

• Social Media Producer · IGN Entertainment04-01-2016 – 03-01-2019

  Produce original content across all major IGN social pages and external platforms. Develop growth strategies for Facebook/Twitter/Instagram/Snapchat that result in exponential growth for each platform monthly. Collaborate with sales and integrated marketing teams to assure successful sponsored content campaigns with the biggest, highest-profile advertisers in gaming and entertainment. Provide support in ideation, creation, and production for incoming RFPs and client/studio projects. Host and lead content for IGNs O&O platforms, as well as, Instagram Stories and our Discover Snapchat channel seen by over 5,000,000 unique viewers daily. Facilitate live social media coverage during the biggest events in gaming. Coordinate directly with Facebook to jump-start new shows that are being broadcast on the platform and help maintain their presence and user interaction on their respective show pages.

• Producer · IGN Entertainment09-01-2015 – 04-01-2016

  My main duties in the Producer role were to produce, shoot and edit IGN's Daily Fix starring Naomi Kyle. Assess the day's top news and manage and oversee the script-writing process in the morning with our writer. Prepare the studio and shoot the episode for the day, grab pickups if needed later on, shoot additional needed content such as sponsored pieces, special features, and additional spots. Edit the episode(s) for the day and/or weekend. Upload and publish the episode on our O&O and social platforms. Additional duties: Work with integrated marketing teams to incorporate sponsored content into the Fix. Maintain online presence by moderating and replying to comments on O&O and social platforms. Strategize adjustments to content according to trends and viewership numbers.

Education

• San Francisco State UniversityBachelor's degree, Cinema

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