Meshach Rojas

About

With over 18 years in the media industry, I specialize in crafting compelling visual narratives that drive brand engagement and growth. My expertise spans video creative direction, motion graphics, and social media strategy, enabling brands to connect authentically with their audiences. As a leader, I empower teams to harness the power of visual storytelling, ensuring content resonates and delivers impact. Let's collaborate to elevate your brand's visual presence and achieve measurable success. Certified in social media management, AI, and team leadership. Awarded Webby, PROMAXBDA, Murrow, and Emmy Awards.

Experience

• Director of Social Media & Content Strategist · About This Much2017-04-01 –

  Used organic growth strategies to build and scale the brand from 0 to 300K+ followers (Instagram, YouTube, and TikTok). Created and implemented high-performing social video content strategies, achieving 1.3M+ impressions (as of Feb. 2025). Designed data-driven content marketing campaigns, leading to a 1,618% increase in audience engagement (as of Feb. 2025). Utilized SEO and AI-driven analytics (Google Analytics, Facebook Ads, LinkedIn Ads) to optimize content strategy. Developed partnerships and influencer collaborations, increasing external link traffic by 67.1% (as of Feb. 2025). Led end-to-end content creation of content, from scripting and production to video editing and distribution.

• Vice President of Video Design · BNY2022-11-01 – 2023-03-01

  Led brand storytelling and content, driving a 20.4% increase in engagement across LinkedIn and Instagram. Mentored and led a cross-functional team of videographers, editors, and motion designers, improving workflow efficiency. Developed and implemented a comprehensive motion design system to maintain brand consistency across platforms. Oversaw video production, creative direction, and stakeholder management, collaborating with C-suite executives to align creative direction with broader marketing objectives, ensuring consistent messaging across channels. Utilized performance analytics and A/B testing to refine content strategy and optimize audience growth. Expanded BNY’s social media footprint (LinkedIn 775K followers and Instagram 16K followers).

• Senior Motion Designer · Power Digital Marketing2022-04-01 – 2023-12-01

  Managed content strategies for 40+ brands, focusing on social media engagement and revenue growth. Developed and executed data-driven video marketing campaigns, increasing brand awareness. Created compelling short-form and long-form content tailored for TikTok, Instagram, and YouTube. Collaborated with influencers and integrated UGC campaigns to drive creative excellence across social and video content.

• Senior Motion Designer · Morgan Stanley2020-10-01 – 2021-12-01

  Created high-impact video content for financial product launches and investor presentations. Collaborated with executive leadership to develop data-driven marketing campaigns, increasing brand awareness.

• Senior Motion Designer · NHL Studios2019-11-01 – 2020-06-01

  Developed social-first video content for NHL’s digital platforms, driving increased engagement with hockey fans through dynamic storytelling and motion design.

• Head of Motion Design & Social Media Content · Mic Network2018-06-01 – 2018-12-01

  Led the creation of the brand’s motion design system, optimizing branding across digital platforms. Ensured brand consistency across Facebook Watch and Snapchat platforms. Streamlined production workflows by developing toolkits and processes for designers and editors. Managed and mentored a team of 3 motion designers to drive high-quality content delivery for daily and weekly social media campaigns.

• Motion Graphics Designer · CNN Digital Labs2015-05-01 – 2018-03-01

  Designed and animated high-impact visuals for CNN’s digital platforms, enhancing storytelling. Pitched and led the creative direction for original digital stories and digital content. Won Webby and Murrow Awards for excellence in digital content creation.

• Motion Graphics Designer · NBC Sports2013-03-01 – 2015-05-01

  Conceptualized and executed broadcast graphics and animations for over 50+ sports properties. Developed broadcast graphics for major sporting events, including the Olympics and the NFL. Provided creative direction on live broadcast packages to enhance viewer engagement.

Education

• Marist CollegeBachelor of Science, Digital Media

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