Brandon Rodas

Brandon Rodas

UX Design Lead | Event Organizer

3 yrs experience · <10 hrs/week

About

With a strong foundation in psychology and graphic design from Binghamton University, I have honed my skills in user experience design, culminating in a diploma from BrainStation. As the UX Design Lead at Binghamton Tech Collective, I managed a team to develop the 'Study Buddy' App, significantly boosting productivity and user satisfaction. My role as Director of Experience for TEDxBinghamtonUniversity involved organizing a high-profile event featuring notable speakers, enhancing its digital footprint. In my capacity as Director of Marketing and Promotions for the Student Association, I led initiatives that increased event attendance by 40% and improved campaign reach. My earlier experience as a Graphic Designer for the same association saw a 25% rise in engagement metrics. Additionally, as a Resident Assistant, I managed events and communications, fostering a vibrant community environment. My diverse experiences reflect a commitment to enhancing user engagement and brand presence.

Experience

  • UX Design Lead · Binghamton Tech Collective09-01-2023 – 05-01-2024

    Managed and mentored a team of 3 UX designers and collaborated with PM & LSWE. Architected project timelines, constructed detailed wireframes, and engineered a functional prototype for the 'Study Buddy' App, enhancing team productivity by 40%. Facilitated user research, leading to a 25% increase in user satisfaction and a 20% rise in app engagement metrics.

  • Director of Experience · TEDxBinghamtonUniversity06-01-2023 – 05-01-2024

    Organized a TEDx event with 6 speakers, including NFL player Johnny Stanton and Venmo's lead UX Designer Eden Robbins. Coordinated event setup and delegated tasks to 35+ volunteers. Generated content for the TEDx YouTube channel, enhancing the event's online presence.

  • Director of Marketing and Promotions Department · Student Association at Binghamton University06-01-2023 – 05-01-2024

    Crafted contracts and a comprehensive marketing plan, leading to a 40% increase in event attendance. Managed a team of graphic designers and social media personnel, resulting in a 15% increase in campaign reach. Organized the SA-Line newsletter and community spotlight series, enhancing brand awareness.

  • Graphic Designer · Student Association at Binghamton University11-01-2022 – 05-01-2023

    Designed graphics to enhance the visual brand of the Student Association Instagram account. Collaborated with the Director of Marketing to deliver high-quality designs, resulting in a 25% improvement in engagement metrics. Composed bi-weekly newsletters, optimizing communication channels.

  • Resident Assistant · Binghamton University08-01-2021 – 05-01-2024

    Managed and coordinated seven events per academic semester with a yearly budget of $50,000. Ensured a safe living environment for 40+ residents and planned the Rafuse Hall bi-weekly newsletter, promoting events and increasing brand awareness.

Education

  • BrainStationDiploma, User Experience Design
  • Binghamton UniversityBachelor's degree, Psychology, Minor in Graphic Design

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