Brendan Cullen

About

B2B Startup Product Design/Design Engineering specialist with experience in complex and highly regulated industries such as Healthcare, Fintech, Risk Management, and Background Verifications. Known for solving complex problems and designing scalable systems.

Experience

• Senior Product Designer · Curative2023-05-01 –

  $0-$1.28B series B valuation in 3 years. Implemented an AI rapid prototyping framework to digitize Baseline Visit, used by 60% of members in its first year. Designed the Curative Cash Card, featured in Fast Company’s most innovative companies of 2025. Achieved 120% utilization growth in 2025, 40% reduction in negotiated surgical procedure costs, over $13M in member payments. Led design of the EPO Value Curative Pass, a new health plan balancing $0 care with a lower monthly premium. From AI-generated prototype to implementation in 3 months. Over 12k passes created in the first 2 months of launch.

• Cofounder, Product & Design · Paper Chase Software2017-04-01 –

  Paper Chase Software is a bootstrapped, profitable, end-to-end commercial/small business lending platform. Servicing over 200 Lenders. $3.5B+ in Managed Assets.

• Design Systems Lead · Florence Healthcare2022-05-01 – 2023-03-01

  Led the architecture and implementation of a WCAG 2.0 AA compliant design system unifying multiple web applications. Bridged the gap between Product and Engineering from Figma to Storybook.

• Senior Product Designer · Origami Risk2021-07-01 – 2022-05-01

  First full-time UX/UI hire for a leading RMIS platform serving 800+ clients. Defined and implemented a design process, built out a design system, and established a UX department under the VP of Product.

• Senior UI Designer · Asurint2018-07-01 – 2021-06-01

  Led the architecture, documentation, and implementation of a scalable and WCAG 2.0 AA accessible custom CSS framework and Design System for a suite of SaaS React web applications. Defined and implemented a full spectrum UX/UI process as part of the company's official SDLC.

• Senior UX/UI Developer · NAS Recruitment Innovation2017-05-01 – 2018-07-01

  Led UX/UI design and responsive front-end development of the proprietary SaaS ACTIVATE Applicant Tracking Portal platform. Provided technical project management, estimation, budgeting, and integration for clients such as OneMain Financial, USAA, and Cardinal Health.

• Assistant Girls Varsity Soccer Coach · Fuchs Mizrachi High School2013-08-01 – 2017-07-01
• UX Development Lead · AmpliFund2014-03-01 – 2017-05-01

  Team of One UX/UI design and front-end development of two .NET MVC SaaS applications, working as a go-between for the Product and Development teams. Led complete SaaS .Net responsive web application BoardMax rewrite, doubling paying clients and tripling the user base. Application acquired by Diligent Corporation in 2017.

• UX Designer/Front End Developer · Blackbird Interactive2011-08-01 – 2014-03-01

  UX/UI and front-end planning and development for web, mobile, iPhone, and Android projects. Created front-end code frameworks and processes for streamlined development.

• Front End Developer · Sprokets2011-06-01 – 2011-12-01

  Contracted with Sprokets group to provide front-end work (CSS, HTML, Javascript).

Education

• Bowling Green State UniversityBST, Visual Communication Technology
• Brush High School

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