Brendan Murphy

About

AWARD-WINNING ENTERTAINMENT MARKETING AND CREATIVE LEADER Recognized for strength in maintaining creative integrity, raising standards of quality and driving brand loyalty by introducing first-of-kind campaigns. Talented and tactical global entertainment marketer with experience developing and executing holistic 360 campaigns that cover television, print, packaging, mobile, digital, and social. Praised for thinking beyond today to introduce new methods in building buzz for film and television. Known for working collaboratively with all organizational levels, high-profile talent and stakeholders.

Experience

• Founder & CEO · Making Waves Entertainment2021-08-01 –
• Board of Trustees Member · National MS Society2023-10-01 –
• Board of Trustees Member · National MS Society2022-10-01 – 2023-09-01
• Owner & Artist · Brendan Murphy Artwork2021-05-01 –
• Head of Integrated Marketing Partnerships & Synergy · Amazon Studios2017-10-01 – 2021-05-01

  Oversaw direction for go-to market brand strategy for partner campaigns for all films. Led and inspire brand team to define strategy, meet results-oriented goals and ensure all creative aligns with each film’s brand identity. Led and managed inventive promotional and event marketing opportunities for theatrical films and Prime Video releases to increase marketing value, drive Prime subscriber acquisitions, generate ancillary revenue and garner cultural relevance. Identify, develop and optimize relationships with partners and key industry stakeholders to drive significant marketing value. Oversaw the design and creation of global synergy campaigns in support of Amazon Studios worldwide theatrical and direct to service releases, with a focus on building brand marketing initiatives to drive box office, revenue and stakeholder objectives through multi-platform campaigns that run across the Amazon ecosystem, media buys and partner platforms Developed multiple breakthrough activations for Borat Subsequent Moviefilm. Campaign included a live stream featuring Borat and Twitch influencer DrLupo that garnered over 2M views in the first week and an Alexa skill “Borat Assistant” resulting in over 30k unique users interacting with the skill which won two Webby Awards.

• Director, Marketing & Partnerships · Fox (Film, TV and Sports)2012-05-01 – 2017-10-01

  Lead, concept, develop and execute award-winning co-branded promotional partnerships for theatrical releases from inception through market launch. Provide creative and strategic vision for the creation of national TV spots, print ads, packaging, POS, digital, and social. Oversee management of brand campaigns for key film titles and franchises including Deadpool, X-Men: Apocalypse, Kingsman: The Secret Service, Maze Runner: The Scorch Trials, Spy and The Martian. Manager, Marketing Partnerships and Promotions (05/12 to 09/14) Led creative execution of theatrical promotional partnerships to execute commitments of 360 partner campaigns for films such as X-Men: Days of Future Past, Rio 2, Life of Pi, Book of Life, The Wolverine and The Maze Runner.

• Integrated Marketing- Primetime · Disney ABC Television Group2011-01-01 – 2012-05-01

  Enhanced advertiser media buys for Dancing with the Stars and all scripted series through the development, negotiation and implementation of advertiser driven co-branded marketing, integration and promotional programs. Created 360 advertiser campaigns - in‐show integrations, on‐air spots, print, digital, mobile.

• Marketing · CBS Corporation2007-01-01 – 2011-01-01

  Generated greater awareness and viewership for primetime programming through development and implementation of strategic marketing plans, materials, programs, sales and promotional licensing opportunities. Created and produced sponsored product integrations and on‐air branded sponsorships.

Education

• Columbia UniversityB.A., Film Studies
• Delbarton School

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