Hannah Kaul

About

With a robust career in marketing and leadership, I have cultivated a diverse skill set across various industries. I graduated from Concordia University Chicago in 2016 and began my journey as a Digital Marketing Coordinator at Brookfield Properties, quickly advancing to Manager of Retailer Partnerships. My expertise in creator marketing was honed at Edelman, where I led campaigns generating over $4M in revenue. As CEO & Founder of WMN in Biz, I empower professionals through community events and coaching. Currently, I serve as Senior Director of Creator Marketing at United Entertainment Group, where I lead strategic initiatives. My previous roles include Director of Innovator Partnerships at Coresight Research and Account Director at +WeCreate Media, where I achieved a 100% client satisfaction rate. My career reflects a commitment to innovation, strategic growth, and empowering others to realize their potential.

Experience

• Senior Director, Creator Marketing · United Entertainment Group02-01-2025

  Responsible for leading creator marketing strategies and initiatives.

• CEO & Founder · WMN in Biz09-01-2023

  Leading professionals and entrepreneurs into their unique purpose and dream profit through community events, workshops and 1:1 coaching.

• Freelance, Creator Marketing · Edelman08-01-2023 – 02-01-2025

  Lead creator strategy, sourcing, negotiating and execution of campaigns, driving upwards of $4M in revenue per campaign across brands like TJ Maxx, Google Maps, Nestle, Perdue Chicken and Rodan + Fields.

• Account Director and Account Executive · +WeCreate Media01-01-2022 – 10-01-2023

  Built first of its kind account management team with oversight to 12 key accounts and three account managers. Increased client retention from 30% to 100% in 5 months. Achieved and sustained a 100% client satisfaction rate. Pioneered account management best practices including client satisfaction, project management and business development.

• Director of Innovator Partnerships · Coresight Research08-01-2021 – 01-01-2022

  Responsible for developing and managing partnerships with innovators.

• Manager, Retailer Partnerships · Brookfield Properties05-01-2017 – 08-01-2021

  Managed, initiated, and maintained key retailer partnerships with 200+ accounts. Led retailer-related marketing campaigns tailored to markets, brands, and shopping centers. Partnered closely with brands across various categories to act as a brand advocate and liaison to the marketing team.

• Digital Marketing Specialist, Retailers · Brookfield Properties10-01-2016 – 05-01-2017

  Manager of digital marketing retailer partnerships and new store openings.

• Digital Marketing Coordinator · Brookfield Properties05-01-2016 – 10-01-2016

  Assisted in digital marketing initiatives and coordination.

• Marketing Manager · People Church Chicago01-01-2016 – 05-01-2016

  Project manager of creative video content entailing interviewing and script writing. Led communication between clients, videography department, art directors, and provided logistical support.

Education

• Concordia University Chicago

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