Brenna Nation

About

Marketing expert with experience building newsletters, developing marketing apparatus, running newsletters, and building communities.

Experience

• CRM and growth marketing manager · Morning Brew08-01-2022 – 12-01-2023

  Championed the development and execution of profitable CRM campaigns strategies to a 300K subscriber list resulting in a 30% increase in engagement and a 15% reduction in unsubscribes. Led the go-to-market strategy for a digital product launch designed to convert leads, generating $1 million in net revenue in 7 months Collaborated with design and branding teams to ensure a consistent and positive brand experience across all subscriber touchpoints. Managed the customer database and customer segmentation to ensure correct targeting and communication; implemented new churn procedures to maintain list hygiene Implemented A/B testing strategies to learn more about Morning Brew audiences and deliver more effective, targeted campaigns. Owned email engagement KPIs including open rates, click through rates, and conversion rates; shared vital data-based information with key stakeholders on a regular basis

• Lead Editor and CRM manager · Stock Navigators01-01-2022 – 08-01-2022

  Built the direct marketing framework using Hubspot to allow Stock Navigators to send daily content and marketing to free and paid subscribers. Developed a new, free daily e-letter and grew the list to 50,000 subscribers in under 4 months; ran the CRM, production, and delivery of all emails, built out email templates, and managed customer segmentation. Led the product development & go-to market strategy and execution of a new, flagship front end newsletter product. Owned copy and production marketing materials to execute product launches, including upsell funnels, landing pages, emails, and website content. Leveraged daily data analysis and creative copy techniques to increase click-to-open rates by 30% while increasing revenue from each email sent Launched social media accounts on channels Instagram and Tiktok to increase brand presence and assist customer acquisition

• Associate Publisher · Money Map Press01-01-2021 – 08-01-2022

  Led a $20M options trading franchise, distilling a financial expert’s trading and investment approaches into financial products digestible for the average investor. Developed and launched an e-letter, growing it to 250,000 subscribers in under 1 year, while maintaining a 20% open and 20% click-to-open rate. Owned the product development, go-to market strategy, and daily fulfillmenty execution of a new front-end product and 3 back-end products. Executed strategic marketing campaigns to cross-sell and upsell new and existing products to subscriber base. Launched an SMS program for paid subscribers resulting in a 25% increase in customer engagement.

• Managing Editor · Money Map Press01-01-2019 – 01-01-2021

  Directed a team of 4 content editors to ideate and execute content creation for 25+ weekly fulfillment emails across 2 free e-letters and 10 paid products Created, launched, and owned the execution of a daily paid newsletter that delivered time-sensitive investing and trading recommendations, market trends, and critical news updates Wrote revenue-generating marketing copy including drip series, sales funnels, ads, and emails. Provided support in the planning, production, and go-to market strategy for new product launches Used data analysis to identify areas of optimization customer engagement and life time value

• Editor · Money Map Press03-01-2017 – 12-01-2018

  Owned daily and weekly content for up to 10 free and paid products, using strategic copy techniques to turn complex topics into digestible content Maintained brand and message guidelines for consistency across all marketing & media channels. Optimized campaigns through testing and data analysis, documenting results, sharing best practices, and forming recommendations for next steps. Launched social media platforms and communities to increase brand awareness and to nurture audiences to improve the accessibility of the product.

• CRM and Marketing Manager · Freelance02-01-2024

  I take on clients, helping get their email deliverability on track while providing copy that converts.

Education

• University of Maryland, College ParkB.A., English

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