Yordanos Gedam

About

I am a results-driven marketing strategist with 8 years of experience driving growth through data-driven lifecycle marketing, content execution, and audience engagement across DTC and service brands. I specialize in translating insights into integrated campaigns across email, social, and SMS, and I thrive in cross-functional collaboration to deliver scalable growth. As a former founder, I bring hands-on execution, market research expertise, and KPI-driven decision making to craft campaigns that resonate with diverse audiences. I enjoy partnering with designers, copywriters, and product marketers to launch cohesive campaigns that align with business goals.

Experience

• Email Marketing Strategist · Love Medical Spa10-01-2024 – 12-01-2024

  Designed email newsletter templates with clear messaging and cohesive branding to support patient retention efforts. Developed and QA'd automated email infrastructure in Mailchimp under a tight 7-day deadline, coordinating technical implementation and workflow configuration to support patient engagement. Configured audience segmentation and personalization logic for marketing automation, achieving 83% lift in open rates and 52% higher click-through rates.

• Marketing Strategist | Founder · GITA SWIO11-01-2022 –

  Develop data-driven go-to-market strategy increasing engagement by 420% and growing audience to 10K+ in under 3 months. Built customer nurturing funnels and email campaigns that grew subscriptions by 335% while improving retention rates. Coordinated cross-functional collaboration across creative, production, and logistical partners, streamlining deliverables, eliminating blockers, and improving campaign efficiency by 40%.

• Lead Marketing Coordinator · Cut Above01-01-2020 – 10-01-2024

  Designed marketing collateral using Canva including business cards and recruitment flyers, supporting talent acquisition that filled 6 open positions within 2 months. Managed social media content calendar and scheduling across Instagram and Facebook, increasing weekly client bookings from 10 to 32 (220% growth) through consistent posting strategy and engagement. Executed paid advertising campaigns across Meta platforms, driving 47% increase in local client acquisition within budget constraints.

• Marketing Strategist | Founder · Caramela Jewelry And Accessories11-01-2019 – 11-01-2022

  Increased email subscriber list by 243% in 4 months by implementing incentive-driven opt-in strategy. Boosted Instagram engagement by 111% by leveraging audience insights to craft a targeted content strategy across distinct content pillars.

• Strategic Management Intern · Dolce Italian Ice09-01-2018 – 12-01-2018

  Conducted a brand audit and customer research that uncovered market gaps, leading to a new partnership strategy that raised local brand awareness by 75% in 1 month. Presented recommended new technologies based on competitive trends with an average ROI estimate of 654%.

• Digital Marketing Management Intern · Cusp Restaurant09-01-2018 – 12-01-2018

  Created Facebook and Instagram insight reports using Facebook Analytics. Implemented strategies to strengthen brand awareness and incited a growth in engagement on Facebook and Instagram by 30% in 3 months. Developed a detailed social media plan including comprehensive recommendations for improvement with an average ROI of 245%.

• Marketing Research Intern · Fox Rent-A-Car09-01-2018 – 12-01-2018

  Designed and analyzed a customer survey (170+ responses in 1 week) using Qualtrics and SPSS to identify key purchase motivators. Transformed complex market and consumer data into actionable insights, boosting customer satisfaction by 85% in under 3 months.

• International Marketing Operations Intern · ISDI09-01-2017 – 12-01-2017

  Sourced and secured 20 high-relevance influencers for a connected-car accelerator (IMPACT) in under 3 weeks. Increased digital course sign-ups by 25% through strategic content planning and optimization across blog and LinkedIn.

• Public Relations Intern · Pure Public Relations06-01-2017 – 07-01-2017

  Transcribed weekly copy and design grids that were featured in top interior design magazines. Played a lead role in executing the firm’s annual Christmas in July press event, achieving a 25% increase in media turnout YoY.

• Brand Associate · H&M04-01-2015 – 06-01-2016

  Monitored and adjusted inventory to optimize customer choice. Directed new stock visual merchandising to map out the store and improve the customer's shopping experience. Improved efficiency of recycled clothing (Garment Collection Program) donations by 55% over other current associates.

Education

• University of San Diego - Knauss School of BusinessBachelor of Business Administration - BBA, Marketing Management

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